Participate in Amazon’s Subscribe & Save programme for repeat sales
Marketplaces
Join Amazon’s Subscribe & Save for consistent repeat sales and improved customer retention. It’s great for brands selling consumables and household items, making shopping simpler for customers. The downside? Lower profit margins due to discounts.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Amazon Marketing Cloud (AMC) | Amazon Marketing Cloud (AMC) is a robust data analysis tool designed … |
Paid Only
|
Moderate
|
| Amazon Posts Management Tool | The Amazon Posts Management Tool is designed to optimize brand engage… |
Paid Only
|
Moderate
|
| Amazon SES | Amazon Simple Email Service (SES) is a flexible, cost-effective, and … |
Paid Only
|
Moderate
|
| Amazon Seller Central | Amazon Seller Central is a comprehensive platform designed for market… |
Paid Only
from $39.00/mo
|
Moderate
|
| Amazon Seller Central Advertising Reports | Amazon Seller Central Advertising Reports provide marketers with robu… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Expecting Parents | Expecting parents are a unique demographic characterized by their ant… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
Promotes
| Name | Description |
|---|---|
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
| Sales Strategies | Boosting sales involves understanding customer needs, effective commu… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Loyalty Strategy | Building a brand loyalty strategy focuses on keeping customers coming… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Points-Based Loyalty Strategy | Rewarding customers with points for purchases and engagement, which c… |
| Tiered Loyalty Strategy | Rewarding customers based on different levels of loyalty, with higher… |
| Upselling and Cross-Selling Strategy | Encouraging customers to buy more or upgrade their purchase with rela… |
Technologies
| Name | Description |
|---|---|
| Ecommerce Platforms & Marketplaces |
Channel
| Name | Description |
|---|---|
| Marketplaces | Marketplaces are online platforms where you can sell a wide range of … |
Sub-channel
| Name | Description |
|---|---|
| Amazon | Amazon is a go-to for businesses aiming to boost sales and brand awar… |
Quick Facts
Channel
Marketplaces
Advertising Type
Company
Amazon
Platform
Amazon Advertising
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Paid
Pros
- Repeat sales: Enrolling in this program encourages customers to make repeat purchases, ensuring steady sales.
- Customer retention: This program helps in building a loyal customer base by offering discounts to regular subscribers.
- Convenience: Customers appreciate the automated delivery, making it easier for them to stick to their purchasing schedules.
- Visibility: Being part of Subscribe & Save increases your product’s visibility on Amazon, attracting new customers.
- Customer satisfaction: Regular deliveries ensure customers never run out of their favorite products.
- Inventory forecasting: The program helps in better inventory management by predicting the consistent demand.
- Competitive edge: Participating in this program can set you apart from competitors who do not offer subscription models.
Cons
- Lower profit margins: The discounts offered to subscribers can result in reduced profit margins for sellers.
- Fees: Amazon charges fees for participating in this program, which can add up over time.
- Inventory pressure: Maintaining adequate stock levels to meet subscription demands can be challenging.
- Discount dependency: Customers may become reliant on discounts and be less willing to purchase at full price.
- Complexity: Managing subscriptions and ensuring timely deliveries can add complexity to operations.
- Competitive market: The program is popular, meaning high competition within subscription items on Amazon.
- Customer churn: There is a risk of subscribers canceling, leading to fluctuations in expected sales.