Participate in eBay’s global shipping programme for wider reach
Marketplaces
Expand your reach by using eBay’s Global Shipping Program. It simplifies international shipping, potentially boosting your sales with minimal effort. Be aware, handling international returns can be tricky, and shipping fees may deter some buyers.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| eBay Promotions Manager | eBay Promotions Manager is a sophisticated tool designed to optimize … |
Paid Only
|
Moderate
|
| eBay Seller Hub Marketing Dashboard | The eBay Seller Hub Marketing Dashboard empowers sellers with compreh… |
Paid Only
|
Moderate
|
| eBay Stores Customization Tool | The eBay Stores Customization Tool empowers marketers to tailor their… |
Paid Only
|
Moderate
|
| eBay Terapeak Product Research | eBay Terapeak Product Research is a powerful analytical tool designed… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Ethnic Minorities | Ethnic minorities are a diverse demographic group characterized by a … |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Manufacturing | Manufacturing is a vital sector in the global economy, involving the … |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
| Transportation and Logistics | The Transportation and Logistics sector is a critical component of gl… |
Strategy
| Name | Description |
|---|---|
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Market Expansion Strategies | Growing your business by entering new markets involves research, adap… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
| Partnership Marketing Strategies | Collaborating with other businesses can boost your reach and credibil… |
Sub-strategy
| Name | Description |
|---|---|
| Market Development Strategy | Expanding into new markets with existing products to reach new custom… |
| Market Penetration Strategy | Increasing market share for existing products through tactics like co… |
| Channel-Specific Strategy | Focusing marketing efforts on one specific channel to maximize its po… |
| Cross-Channel Campaign Strategy | Coordinating marketing efforts across multiple channels to create a u… |
| Omnichannel Strategy | Creating a seamless customer experience across all channels—online an… |
Technologies
| Name | Description |
|---|---|
| Ecommerce Platforms & Marketplaces |
Channel
| Name | Description |
|---|---|
| Marketplaces | Marketplaces are online platforms where you can sell a wide range of … |
Sub-channel
| Name | Description |
|---|---|
| eBay | eBay is a popular online marketplace where businesses and individuals… |
Quick Facts
Channel
Marketplaces
Advertising Type
Display
Company
eBay
Platform
eBay Ads
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Paid
Pros
- Simplifies international shipping as eBay handles customs, duties, and shipping logistics, making it easier for sellers to reach buyers worldwide.
- Increases sales opportunities by expanding the market potential beyond the domestic market to a global audience.
- Enhances buyer confidence since buyers can see upfront shipping costs and estimated delivery times.
- Reduces seller workload by managing the entire international shipping process, freeing up time for sellers to focus on other business aspects.
- Provides seller protection as eBay takes responsibility for lost or damaged items during the global shipping process.
- Boosts visibility of listings as items eligible for the Global Shipping Program may receive increased exposure on international eBay sites.
- Eases the returns process by offering a centralized returns shipping service for international returns, simplifying the process for both buyers and sellers.
Cons
- Higher shipping fees compared to other international shipping options, which may deter some buyers from purchasing.
- Complex return process if buyers need to return items, as international returns can be more complicated and costly.
- Limited control over shipping since eBay manages the shipping process, sellers have less flexibility in how items are shipped.
- Additional costs for buyers including potential customs duties and taxes, which can be a deterrent for some international buyers.
- Potential delays in shipping times due to customs processing and longer transit times for international shipments.
- Not suitable for all items as some products may not be eligible for the Global Shipping Program due to size, weight, or restrictions on certain goods.
- Reliance on eBay’s program means that any changes to the Global Shipping Program policies or procedures can impact sellers’ international sales strategies.