Participate in Walmart’s seasonal promotions and deals
Marketplaces
Boost your brand visibility by joining Walmart’s seasonal promotions. While it offers great exposure and potential sales spikes, note that it can be competitive. Perfect for brands looking to engage directly with a diverse customer base.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Walmart Luminate Analytics | Walmart Luminate Analytics provides advanced data analytics solutions… |
Paid Only
|
Moderate
|
| Walmart Performance Dashboard | The Walmart Performance Dashboard is a sophisticated marketing analyt… |
Paid Only
|
Moderate
|
| Walmart Retail Link Analytics | Walmart Retail Link Analytics provides marketers with advanced data a… |
Paid Only
|
Moderate
|
| Walmart Sponsored Brands Tool | The Walmart Sponsored Brands Tool empowers marketers to enhance brand… |
Paid Only
|
Moderate
|
| Walmart Sponsored Products Platform | Walmart Sponsored Products Platform is a robust advertising tool desi… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Demographics
| Name | Description |
|---|---|
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Low-Income Earners | **Professional Description for 'Low-Income Earners'** Low-income ear… |
| Middle-Income Earners | Middle-Income Earners represent a crucial segment of the consumer mar… |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
Sectors
| Name | Description |
|---|---|
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
| Partnership Marketing Strategies | Collaborating with other businesses can boost your reach and credibil… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Brand Loyalty Strategy | Building a brand loyalty strategy focuses on keeping customers coming… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
| Cross-Channel Campaign Strategy | Coordinating marketing efforts across multiple channels to create a u… |
Technologies
| Name | Description |
|---|---|
| Ecommerce Platforms & Marketplaces |
Channel
| Name | Description |
|---|---|
| Marketplaces | Marketplaces are online platforms where you can sell a wide range of … |
Sub-channel
| Name | Description |
|---|---|
| In-Store Promotions | In-store promotions are a traditional way to boost sales and brand aw… |
| Point-of-Sale (POS) Displays | Point-of-Sale (POS) Displays catch customers' attention right at the … |
| Sampling Events | Sampling events are all about giving people a chance to try your prod… |
| Retail Media Networks | Retail Media Networks let brands place ads directly within online ret… |
| Walmart Marketplace | Walmart Marketplace gives sellers a giant platform to reach millions … |
Quick Facts
Channel
Marketplaces
Advertising Type
Display
Company
Walmart
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Paid
Pros
- Increased visibility as Walmart’s promotions are well-marketed and attract a lot of customers.
- Enhanced brand credibility through association with a reputable retailer like Walmart.
- Targeted opportunities to align products with seasonal shopping trends and needs.
- Access to Walmart’s extensive customer base for potential sales boosts.
- Opportunity to clear out inventory by promoting slow-moving or seasonal items.
- Strengthened customer relationships through special offers and promotions.
- Potential for repeat purchases as customers become familiar with and trust your brand.
Cons
- High competition as many brands vie for promotion slots.
- Cost implications because participation often requires additional spending on promotions and discounts.
- Limited control over promotion timing and placement, which is managed by Walmart.
- Logistical challenges in scaling up inventory to meet potential increased demand.
- Potential lower profit margins due to discounts and promotional pricing.
- Dependence on Walmart’s promotional strategy, which may not align perfectly with your brand vision.
- Additional compliance requirements to meet Walmart’s standards and guidelines.