Partner with influencers or celebrities to draw attention to activations
Events
Leveraging influencers or celebrities can really draw attention to your brand or event. This has the power to make your activation buzzworthy and achieve high reach quickly. However, choosing the right partner and measuring ROI can be challenging.
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Strategy
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Technologies
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Channel
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| Events | Events are powerful for connecting and engaging with audiences in rea… |
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Quick Facts
Channel
Events
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Pros
- Enhanced credibility among target audiences due to the trusted relationship influencers or celebrities have with their followers.
- Quick brand awareness is achieved as influencers and celebrities can reach large audiences almost instantly.
- High engagement rates from followers who actively interact with the influencer’s or celebrity’s content.
- Targeted reach since influencers and celebrities have specific demographics that follow them.
- Versatile promotional opportunities whether it’s unboxing, live events, or content series, influencers and celebrities can adapt their promotion style.
- Modern appeal as this marketing tactic aligns well with digital and social media trends.
- User-generated content is often inspired among followers, extending the reach and life of the activation.
Cons
- Costly partnerships since top-tier influencers or celebrities require significant financial investment.
- ROI measurement difficulties because attributing direct results from influencer or celebrity involvement can be complex.
- Risk of negative association if the influencer or celebrity encounters controversies or scandals.
- Inauthentic promotion if the influencer or celebrity does not genuinely connect with the brand, it may seem forced.
- Contract and negotiation challenges as securing and managing agreements can be time-consuming.
- Over-reliance on individual personalities rather than building the brand’s own unique voice.
- Saturation of the market where similar tactics are employed by numerous brands, reducing distinctiveness.