Partner with local events or landmarks for co-branded billboards
Outdoor Advertising
Creating co-branded billboards in partnership with local events or landmarks can boost visibility and local engagement. This tactic blends your brand with trusted local icons, helping break through the noise. However, it’s not a one-size-fits-all solution and can be pricey.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| AdQuick | AdQuick is your go-to platform for out-of-home advertising. Its user-… |
Quote Based
|
Easy
|
| Blip Billboards | Blip Billboards is an innovative outdoor advertising platform that re… |
Paid Only
|
Moderate
|
| Clear Channel Outdoor | Clear Channel Outdoor is a leading outdoor advertising company specia… |
Paid Only
|
Moderate
|
| Geopath | Geopath is a leading marketing tool that provides marketers with adva… |
Paid Only
|
Moderate
|
| Intersection | Intersection is a cutting-edge marketing tool by Outbrain designed to… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Environmentalists | Environmentalists are a vital demographic characterized by their dedi… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Cause | Cause is an initiative that addresses social, environmental, or econo… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
| Partnership Marketing Strategies | Collaborating with other businesses can boost your reach and credibil… |
Sub-strategy
| Name | Description |
|---|---|
| Strategic Alliances Strategy | Partnering with other businesses to leverage each other's strengths a… |
Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
Channel
| Name | Description |
|---|---|
| Outdoor Advertising | Outdoor advertising is all about big, eye-catching displays in busy p… |
Sub-channel
| Name | Description |
|---|---|
| Billboards | Billboards are a classic way to get your message seen by the masses. … |
| Street Furniture | Street furniture advertising involves placing ads on public amenities… |
| Transit Advertising | Transit advertising refers to ads placed on or in public transportati… |
Quick Facts
Channel
Outdoor Advertising
Advertising Type
OOH
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Paid
Pros
- Increased Brand Visibility: Leveraging popular local events or landmarks can significantly amplify the visibility of your brand within the community.
- Enhanced Local Engagement: This tactic fosters local engagement by associating your brand with well-known and trusted local icons or events.
- Trust and Credibility: Co-branding with established local entities can enhance your brand’s credibility and trustworthiness.
- Opportunities for Creative Campaigns: This allows for innovative and creative billboard designs that can capture attention and make a memorable impact.
- Targeted Audience Reach: By partnering with specific local events, you can effectively reach a targeted local audience that aligns with your brand.
- Support Local Community: Demonstrates your brand’s support for the local community, which can bolster brand loyalty and positive perception.
- Differentiation from Competitors: Unique local partnerships can help differentiate your brand from competitors that are not utilizing similar strategies.
Cons
- High Costs: Co-branded billboards can be expensive, particularly if positioned at high-traffic locations or associated with popular events.
- Time-Consuming Coordination: Partnering with local events or landmarks requires significant coordination and negotiation, which can be time-consuming.
- Limited Reach: The reach is often limited to the local area, which may not be suitable for brands aiming for broader or national exposure.
- Seasonality Issues: The effectiveness of this tactic may be contingent on the timing of local events, leading to potential inconsistency in brand visibility.
- Creative Limitations: Designing a campaign that aligns with both your brand and the local partner’s image can be creatively challenging.
- Regulatory Constraints: There may be local regulations and restrictions related to outdoor advertising that could limit your campaign’s scope.
- Measurement Challenges: Tracking and measuring the direct impact of co-branded billboards can be challenging, making it hard to quantify ROI accurately.