Partner with local organisations for co-branded community initiatives
Community
Join forces with local organizations to turn small community initiatives into co-branded opportunities. It’s a great way to reach specific audiences while supporting local causes. However, it can be time-consuming to coordinate.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Aventri | Aventri is a leading event management software designed to streamline… |
Paid Only
|
Moderate
|
| Bizzabo | Bizzabo is a leading event management platform designed to enhance br… |
Paid Only
|
Moderate
|
| Cvent | Cvent is a comprehensive event management platform designed to optimi… |
Paid Only
|
Moderate
|
| EventMobi | EventMobi is a comprehensive event management platform designed for m… |
Paid Only
|
Moderate
|
| Eventbrite | Eventbrite is a leading event management and ticketing platform that … |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Environmentalists | Environmentalists are a vital demographic characterized by their dedi… |
| Ethnic Minorities | Ethnic minorities are a diverse demographic group characterized by a … |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Cause | Cause is an initiative that addresses social, environmental, or econo… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
Strategy
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Partnership Marketing Strategies | Collaborating with other businesses can boost your reach and credibil… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Brand Loyalty Strategy | Building a brand loyalty strategy focuses on keeping customers coming… |
| Brand Positioning Strategy | Creating a brand positioning strategy means defining how you want you… |
| Reputation Management Strategy | Monitoring and influencing how your brand is perceived online and off… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
Technologies
| Name | Description |
|---|---|
| Event Management & Webinars |
Channel
| Name | Description |
|---|---|
| Community | Connecting with audiences through communities builds trust, loyalty, … |
Sub-channel
| Name | Description |
|---|---|
| Direct Partnerships | Building relationships directly with other brands or businesses to pr… |
| Community Relations | Community Relations is all about building strong relationships with t… |
| Conferences | Conferences are a great way to network and learn industry trends in p… |
| Sponsorships | Sponsorships allow brands to reach new audiences by associating with … |
| Trade Shows | Trade shows are bustling events where companies showcase their produc… |
Quick Facts
Channel
Community
Advertising Type
OOH
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Local Engagement: This approach fosters strong local engagement by connecting with community members in meaningful ways.
- Enhanced Trust: Partnering with trusted local organizations can significantly improve brand trust and credibility.
- Cost-Effective: Often, these initiatives can be low-cost compared to traditional advertising campaigns.
- Positive PR: Aligning with community causes can generate positive press coverage and enhance brand reputation.
- Customization: You can tailor initiatives to fit local needs and preferences, making them highly relevant.
- Networking: Builds strong relationships with local businesses and organizations, opening doors for future collaborations.
- Impactful Storytelling: Creates powerful stories and content that can be shared on social media and other platforms.
Cons
- Time-Consuming: Coordinating with multiple organizations and planning events can take a significant amount of time.
- Variable ROI: The return on investment can be hard to measure and may vary greatly depending on the initiative.
- Limited Reach: These initiatives often focus on local communities, limiting broader reach and scalability.
- Resource Intensive: May require substantial manpower and resources to manage effectively.
- Alignment Issues: Ensuring all parties have aligned goals and values can be challenging.
- Longer Ramp-Up Time: Takes longer to see measurable results compared to other, more immediate tactics.
- Dependency: Success may depend heavily on the reputation and engagement of the partnering organizations.