Promote discounts through social media, email, and SMS marketing
Social Media
Get the word out about your latest discounts using social media, email, and SMS. These channels are great for reaching a diverse audience. While they can be cost-effective, creating engaging content can be a challenge.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| AWeber | AWeber is a leading email marketing platform designed to streamline c… |
Paid Only
|
Moderate
|
| ActiveCampaign | ActiveCampaign is a comprehensive marketing automation tool designed … |
Paid Only
from $29.00/mo
|
Moderate
|
| AdEspresso | AdEspresso is a user-friendly tool for creating, managing, and optimi… |
Freemium
from $49.99/mo
|
Easy
|
| AdRoll | AdRoll is a comprehensive platform for running display, social, and e… |
Paid Only
from $99.99/mo
|
Moderate
|
| Agorapulse | Agorapulse is a comprehensive social media management tool designed t… |
Paid Only
from $99.00/mo
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Professionals | Professionals are a diverse group typically aged 25 to 55, marked by … |
| Small Business Owners | Small Business Owners are a vital demographic characterized by their … |
Promotes
| Name | Description |
|---|---|
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
| Training Course | The Training Course is an educational program aimed at enhancing prof… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Email Marketing Strategy | Sending targeted emails to your audience to promote products, share u… |
| Social Media Strategy | Creating and sharing content on social media platforms to engage with… |
| Cross-Channel Campaign Strategy | Coordinating marketing efforts across multiple channels to create a u… |
| Omnichannel Strategy | Creating a seamless customer experience across all channels—online an… |
| Discount and Promotional Pricing Strategy | Offering temporary price reductions to boost sales and attract custom… |
Technologies
| Name | Description |
|---|---|
| Email Marketing & CRM |
Channel
| Name | Description |
|---|---|
| Social Media | Social media platforms let you connect with your audience, share cont… |
Sub-channel
| Name | Description |
|---|---|
| Promotional Emails | Promotional emails are a direct way to reach customers with targeted … |
| SMS Marketing | SMS Marketing uses text messages to directly reach your customers' ph… |
| Market on one of the most popular social media platforms. Great for t… | |
| a visual-driven platform that's great for sharing photos and videos t… | |
| LinkedIn is the go-to platform for professional networking and market… |
Quick Facts
Channel
Social Media
Advertising Type
Social
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Paid
Pros
- Wide reach: Utilize the expansive audiences on social media platforms, email lists, and SMS contacts to promote discounts.
- Cost-effective: Leveraging social media, email, and SMS can be more budget-friendly compared to traditional marketing methods.
- Targeted marketing: Precision targeting options on social media and email campaigns can help reach specific demographics with discount offers.
- Immediate engagement: Social media posts, emails, and SMS messages can quickly reach and engage existing and potential customers.
- Measurable outcomes: Track the effect of social media posts, email open rates, and SMS responses to optimize future discount promotions.
- Flexibility: Easily adjust and personalize discount promotions based on real-time feedback and analytics.
- Increased foot traffic and sales: Effective discount promotions through these channels can drive both online and in-store sales.
Cons
- Content creation: Crafting attention-grabbing, engaging content consistently can be demanding.
- Spam concerns: There’s a risk of emails and SMS messages being marked as spam or ignored.
- Platform algorithms: Social media algorithms might limit the reach of discount posts without paid boosts.
- Subscriber fatigue: Overloading your audience with discount messages can lead to subscriber fatigue and decreased engagement.
- Measurement challenges: While outcomes can be tracked, attributing sales directly to specific campaigns can sometimes be complex.
- Privacy issues: Stricter data privacy regulations can make collecting and using customer data more challenging.
- Competitive noise: High competition on these channels can make it tough to stand out and grab attention.