Provide shareable content (e.g., social media graphics) to referrers
Social Media
Sharing vibrant social media graphics with your audience can help build trust and increase engagement. While it requires effort in content creation, the payoff includes boosted brand visibility and audience loyalty.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Buffer | Buffer is a powerful social media management tool designed to streaml… |
Paid Only
from $6.00/mo
|
Moderate
|
| Canva | Canva is a versatile design tool that empowers marketing professional… |
Paid Only
from $119.00/mo
|
Moderate
|
| Figma | Figma is a leading collaborative interface design tool that empowers … |
Paid Only
from $144.00/mo
|
Moderate
|
| Hootsuite | Hootsuite is a comprehensive social media management platform designe… |
Paid Only
from $99.00/mo
|
Moderate
|
| Later | Later is a powerful marketing platform designed to streamline the pla… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
| LGBTQ+ Community | The LGBTQ+ community is a dynamic and diverse demographic group defin… |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Cause | Cause is an initiative that addresses social, environmental, or econo… |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Podcast | Podcasts are digital audio files available for streaming or download,… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
Strategy
| Name | Description |
|---|---|
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Influencer Marketing Strategies | Partnering with influencers helps you reach their followers, boosting… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
| Viral Marketing Strategies | Creating shareable content that quickly spreads online can boost bran… |
Sub-strategy
| Name | Description |
|---|---|
| Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Content Optimization Strategy | Enhancing your content to perform better in search results and engage… |
| Content Repurposing Strategy | Reusing existing content in new formats to reach a wider audience, a … |
| Referral Marketing Strategy | Encouraging existing customers to refer new ones by offering incentiv… |
Technologies
| Name | Description |
|---|---|
| Content Creation & Design |
Channel
| Name | Description |
|---|---|
| Social Media | Social media platforms let you connect with your audience, share cont… |
Sub-channel
| Name | Description |
|---|---|
| Market on one of the most popular social media platforms. Great for t… | |
| a visual-driven platform that's great for sharing photos and videos t… | |
| LinkedIn is the go-to platform for professional networking and market… | |
| Pinterest is a visual discovery and bookmarking tool perfect for show… | |
| Snapchat | Snapchat is a fun and dynamic social media platform where you can rea… |
Quick Facts
Channel
Social Media
Advertising Type
Social
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Free
Pros
- Builds Trust: Creating shareable social media graphics helps build trust with your audience as they share content they find valuable.
- Increases Engagement: Eye-catching graphics are more likely to be shared, increasing engagement levels across social platforms.
- Enhances Brand Recognition: Consistent visuals and graphics enhance recognition of your brand, making it more memorable.
- Cost-Effective: This tactic is often free, requiring more time and creativity than financial investment.
- Encourages Community Building: Sharing content fosters a sense of community among your audience as they participate in spreading the word.
- Supports Campaigns: Graphical content can bolster various campaigns, from product launches to seasonal promotions.
- Easy to Customize: Graphics can easily be tailored to specific campaigns or brand aesthetics, making them versatile tools.
Cons
- Time-Consuming: Designing high-quality graphics requires a significant amount of time and effort.
- Requires Design Skills: Not everyone possesses the design skills needed to create appealing content, potentially requiring additional resources or hires.
- Consistency Needed: To effectively build brand recognition and trust, consistent posting and style are necessary.
- Platform Limitations: Different social media platforms have specific requirements for graphic sizes and formats, creating additional work.
- Potential for Oversaturation: Audiences might become oversaturated with content, causing engagement to drop if not executed thoughtfully.
- Algorithm Dependency: The visibility of your graphics can heavily depend on platform algorithms which are beyond your control.
- Resource Intensive: Small businesses or solo ventures may find it resource-exhaustive to keep up with the production and posting schedules.