Provide tracking information and post-purchase instructions
Sending tracking information and post-purchase instructions keeps customers informed and ensures they know what to expect next. It helps build trust but requires timely updates and reliable information flow.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| ActiveCampaign | ActiveCampaign is a comprehensive marketing automation tool designed … |
Paid Only
from $29.00/mo
|
Moderate
|
| Gorgias | Gorgias is a leading helpdesk platform tailored for ecommerce busines… |
Paid Only
|
Moderate
|
| HubSpot CRM | HubSpot CRM is an integrated customer relationship management platfor… |
Paid Only
from $20.00/mo
|
Moderate
|
| Klaviyo | Klaviyo is a robust marketing automation platform designed to enhance… |
Paid Only
|
Moderate
|
| Mailchimp | Mailchimp is a leading marketing automation platform designed to enha… |
Paid Only
from $13.00/mo
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Travelers | Travelers are a diverse demographic defined by their passion for expl… |
| Urban Dwellers | Urban Dwellers represent a dynamic demographic group characterized by… |
Promotes
| Name | Description |
|---|---|
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
| Training Course | The Training Course is an educational program aimed at enhancing prof… |
Sectors
| Name | Description |
|---|---|
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
| Transportation and Logistics | The Transportation and Logistics sector is a critical component of gl… |
Strategy
| Name | Description |
|---|---|
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Customer Support Strategy | Providing timely and effective assistance to customers through variou… |
| Points-Based Loyalty Strategy | Rewarding customers with points for purchases and engagement, which c… |
| Tiered Loyalty Strategy | Rewarding customers based on different levels of loyalty, with higher… |
| Omnichannel Strategy | Creating a seamless customer experience across all channels—online an… |
Technologies
| Name | Description |
|---|---|
| Email Marketing & CRM |
Channel
| Name | Description |
|---|---|
| Email marketing is a versatile tool for reaching both businesses and … |
Sub-channel
| Name | Description |
|---|---|
| Newsletters | Newsletters are an effective way to keep your audience informed and e… |
| Promotional Emails | Promotional emails are a direct way to reach customers with targeted … |
| Transactional Emails | Transactional emails are a reliable way to engage with customers thro… |
Quick Facts
Channel
Advertising Type
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Pros
- Increases transparency by providing customers with real-time information about their purchase status.
- Builds trust by keeping customers informed and reassured about their purchase.
- Reduces customer inquiries as they can track their purchase without needing to contact support.
- Enhances customer satisfaction by setting clear expectations regarding delivery and next steps.
- Encourages repeat business by demonstrating reliable and predictable service.
- Minimizes delivery-related anxiety by keeping customers informed about their package location.
- Promotes your brand as an organized and customer-centric business.
Cons
- Relies on accurate data and timely updates, which can be challenging to maintain.
- Costs associated with implementing and maintaining tracking systems.
- Potential frustration if tracking information is delayed or inaccurate.
- Increased customer dependence on timely information may lead to more complaints if not managed well.
- Technical issues can disrupt the flow of information, affecting customer satisfaction.
- Overhead for small businesses in setting up and managing tracking systems.
- May require integration with multiple systems like logistics and inventory management.