Record and repurpose workshops as on-demand content for future use
Content
Turn your workshops into on-demand videos. Great for ongoing engagement and keeping your audience informed without needing to host live sessions constantly. It’s easy to reach a broader audience, but could lack the immediate interaction of live events.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Vimeo Create | Vimeo Create is a sophisticated video production tool designed for ma… |
Paid Only
|
Moderate
|
| Wistia | Wistia is a leading video marketing platform designed to enhance bran… |
Paid Only
|
Moderate
|
| YouTube Studio | YouTube Studio, developed by Google, is a comprehensive platform desi… |
Paid Only
|
Moderate
|
| Zoom | Zoom is a leading video conferencing platform that facilitates seamle… |
Paid Only
from $149.00/mo
|
Moderate
|
| Zoom Webinars | Zoom Webinars is a dynamic, cloud-based platform designed to host sea… |
Paid Only
from $79.00/mo
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
| Professionals | Professionals are a diverse group typically aged 25 to 55, marked by … |
| Small Business Owners | Small Business Owners are a vital demographic characterized by their … |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
| Training Course | The Training Course is an educational program aimed at enhancing prof… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Information Technology | The Information Technology (IT) sector is integral to the global econ… |
| Non-Profit | The Non-Profit sector encompasses organizations focused on addressing… |
Strategy
| Name | Description |
|---|---|
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Educational Marketing Strategies | Teaching customers about your products through informative content ca… |
| Thought Leadership Strategies | Sharing expert insights and innovative ideas builds your reputation a… |
Sub-strategy
| Name | Description |
|---|---|
| Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Content Optimization Strategy | Enhancing your content to perform better in search results and engage… |
| Content Repurposing Strategy | Reusing existing content in new formats to reach a wider audience, a … |
| Tutorial and How-To Content Strategy | Creating detailed guides and instructional content to help your audie… |
Technologies
| Name | Description |
|---|---|
| Event Management & Webinars |
Channel
| Name | Description |
|---|---|
| Content | Content marketing is all about creating and sharing valuable content … |
Sub-channel
| Name | Description |
|---|---|
| Blogs | Blogs are a versatile way to connect with your audience by sharing va… |
| Podcasts | Podcasts have become a popular way to reach niche audiences with enga… |
| Vimeo | Vimeo is great for showcasing and sharing high-quality video content.… |
| Webinars | Webinars are online seminars that offer a cost-effective way to reach… |
| YouTube | YouTube is an online platform where you can upload and view videos on… |
Quick Facts
Channel
Content
Advertising Type
Video
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Free
Pros
- Extended reach: On-demand content can reach audiences who couldn’t attend the live session.
- Cost-effective: Low production and distribution costs compared to repeated live sessions.
- Engage and educate: Effective way to maintain engagement and educate your audience continuously.
- Time flexibility: Audiences can watch the content at their convenience.
- Measurable results: Easier to track views and engagement metrics over time.
- Repurpose potential: Content can be further edited into bite-sized pieces for social media.
- Credibility: Positions you as a thought leader by providing valuable, lasting content.
Cons
- Limited interaction: Misses out on the live Q&A sessions and immediate feedback.
- Content freshness: Without updates, the content might become outdated quickly.
- Production time: Initial recording and editing can be time-consuming.
- High competition: A lot of similar content may already be available online.
- Tech issues: Requires good equipment and editing skills to produce high-quality content.
- Potential for low engagement: If not promoted well, the content might not be viewed.
- Storage and delivery: Hosting the videos requires good storage solutions and bandwidth capacity.