Redesign your website and collateral to reflect new positioning
Revamping your website and marketing materials can help better showcase your new branding or positioning. It's a great way to refresh your image and align with current trends. However, it requires time and investment and might disrupt existing branding consistency.
Pros
- Improved brand perception as a modern, up-to-date entity that aligns with current market trends.
- Better user experience with updated and more intuitive website navigation.
- Increased engagement with more visually appealing and cohesive marketing materials.
- Higher search engine rankings due to better-optimized content and website structure.
- Enhanced mobile responsiveness which is critical for capturing traffic from mobile users.
- Stronger competitive edge by standing out in a crowded market with a fresh look.
- More effective communication of your brand’s new message and values.
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Cons
- High upfront cost associated with redesigning and developing new materials and website elements.
- Time-consuming process that might lead to temporary disruption in marketing activities.
- Potential confusion among existing customers who might take time to adjust to the new look.
- Risk of inconsistent branding if old materials are still in circulation alongside new ones.
- Dependence on skilled professionals like designers and developers to execute the redesign effectively.
- Possible negative SEO impact if not executed properly, leading to lower search rankings.
- Ongoing maintenance required to ensure the new design and materials remain up-to-date.
Place in customer funnel
Awareness
Consideration
Decision
Retention
Advocacy
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