Redesign your website and collateral to reflect new positioning
Content
Revamping your website and marketing materials can help better showcase your new branding or positioning. It’s a great way to refresh your image and align with current trends. However, it requires time and investment and might disrupt existing branding consistency.
Tools
Name | Description | Pricing | Ease of Use |
---|---|---|---|
99designs | 99designs is a leading platform connecting businesses with talented f… |
Paid Only
|
Moderate
|
Adobe Creative Cloud | Adobe Creative Cloud is a comprehensive suite of design, video, web, … |
Paid Only
from $54.00/mo
|
Moderate
|
Adobe InDesign | Adobe InDesign is the go-to tool for crafting beautiful layouts for p… |
Paid Only
from $20.99/mo
|
Complex
|
Adobe Photoshop | Perfect for creating stunning visuals, Adobe Photoshop is a powerful … |
Paid Only
from $20.99/mo
|
Complex
|
Canva | Canva is a versatile design tool that empowers marketing professional… |
Paid Only
from $119.00/mo
|
Moderate
|
Objectives
Name | Description |
---|---|
Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
Name | Description |
---|---|
Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
High-Income Earners | High-Income Earners are characterized by their significant financial … |
Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Professionals | Professionals are a diverse group typically aged 25 to 55, marked by … |
Promotes
Name | Description |
---|---|
Brand | Brand represents the unique identity of a business, encompassing its … |
Content | Content is a fundamental element of contemporary marketing, encompass… |
Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
Name | Description |
---|---|
Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
Communication | The Communication sector encompasses a broad array of services and te… |
Education | The Education sector encompasses institutions such as schools, colleg… |
Financial Services | The Financial Services sector is a vital part of the global economy, … |
Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
Strategy
Name | Description |
---|---|
Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
Product Marketing Strategies | Promoting a product involves highlighting its benefits, targeting the… |
Sub-strategy
Name | Description |
---|---|
Brand Positioning Strategy | Creating a brand positioning strategy means defining how you want you… |
Rebranding Strategy | Revamping your brand's image and messaging, a rebranding strategy hel… |
Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
Content Optimization Strategy | Enhancing your content to perform better in search results and engage… |
SEO Strategy | Improving your website to rank higher in search results, an SEO strat… |
Technologies
Name | Description |
---|---|
Content Creation & Design |
Channel
Name | Description |
---|---|
Content | Content marketing is all about creating and sharing valuable content … |
Sub-channel
Name | Description |
---|---|
Blogs | Blogs are a versatile way to connect with your audience by sharing va… |
Vimeo | Vimeo is great for showcasing and sharing high-quality video content.… |
Webinars | Webinars are online seminars that offer a cost-effective way to reach… |
YouTube | YouTube is an online platform where you can upload and view videos on… |
Banner Ads | Banner ads are eye-catching visual advertisements displayed on websit… |
Quick Facts
Channel
Content
Advertising Type
Display
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Improved brand perception as a modern, up-to-date entity that aligns with current market trends.
- Better user experience with updated and more intuitive website navigation.
- Increased engagement with more visually appealing and cohesive marketing materials.
- Higher search engine rankings due to better-optimized content and website structure.
- Enhanced mobile responsiveness which is critical for capturing traffic from mobile users.
- Stronger competitive edge by standing out in a crowded market with a fresh look.
- More effective communication of your brand’s new message and values.
Cons
- High upfront cost associated with redesigning and developing new materials and website elements.
- Time-consuming process that might lead to temporary disruption in marketing activities.
- Potential confusion among existing customers who might take time to adjust to the new look.
- Risk of inconsistent branding if old materials are still in circulation alongside new ones.
- Dependence on skilled professionals like designers and developers to execute the redesign effectively.
- Possible negative SEO impact if not executed properly, leading to lower search rankings.
- Ongoing maintenance required to ensure the new design and materials remain up-to-date.