Regularly update and repurpose older content to maintain relevance
Content
Keeping your content fresh and relevant can help you stay on top of search results while engaging your existing audience. It’s a free strategy with the potential for long-term benefits, although it requires continuous effort.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Ahrefs | Ahrefs is a leading SEO toolset designed to empower marketing profess… |
Paid Only
from $99.00/mo
|
Moderate
|
| BuzzSumo | BuzzSumo is a sophisticated content discovery and social media analyt… |
Paid Only
from $99.00/mo
|
Moderate
|
| Canva | Canva is a versatile design tool that empowers marketing professional… |
Paid Only
from $119.00/mo
|
Moderate
|
| Google Analytics | Google Analytics is a web analytics platform that tracks and reports … |
Paid Only
|
Moderate
|
| Grammarly | Grammarly is an AI-powered writing assistant designed to enhance comm… |
Paid Only
from $12.00/mo
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| Training Course | The Training Course is an educational program aimed at enhancing prof… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Communication | The Communication sector encompasses a broad array of services and te… |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
Strategy
| Name | Description |
|---|---|
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Thought Leadership Strategies | Sharing expert insights and innovative ideas builds your reputation a… |
Sub-strategy
| Name | Description |
|---|---|
| Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Content Optimization Strategy | Enhancing your content to perform better in search results and engage… |
| Content Repurposing Strategy | Reusing existing content in new formats to reach a wider audience, a … |
| SEO Strategy | Improving your website to rank higher in search results, an SEO strat… |
Technologies
| Name | Description |
|---|---|
| Search Engine Optimisation (SEO) |
Channel
| Name | Description |
|---|---|
| Content | Content marketing is all about creating and sharing valuable content … |
Sub-channel
| Name | Description |
|---|---|
| Blogs | Blogs are a versatile way to connect with your audience by sharing va… |
| Podcasts | Podcasts have become a popular way to reach niche audiences with enga… |
| Vimeo | Vimeo is great for showcasing and sharing high-quality video content.… |
| Webinars | Webinars are online seminars that offer a cost-effective way to reach… |
| YouTube | YouTube is an online platform where you can upload and view videos on… |
Quick Facts
Channel
Content
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Boosts SEO by keeping content fresh, you can improve its search engine ranking and visibility.
- Engages Existing Audience by providing updated information, you retain your current audience’s interest and trust.
- Cost-Effective as it leverages existing content, reducing the need for creating new material from scratch.
- Increases Traffic by repurposing content across different formats, you can attract new visitors to your site.
- Enhances Authority as regularly updated content signals expertise and authority in your niche.
- Supports Social Media as repurposed content can be shared on social media, extending its reach.
- Drives Long-term Results since the impact of content updates can grow over time, unlike one-time campaigns.
Cons
- Time-Consuming as updating and repurposing content requires regular effort and planning.
- Not Always Effective because not all content will benefit from updates; some may still remain irrelevant.
- Requires Skill as effective content repurposing demands understanding the audience and skill in various formats.
- Immediate Results Are Rare because benefits often accumulate slowly, making it less suitable for quick wins.
- May Overlook New Content as focusing on old content might detract from creating fresh, innovative content.
- Risk of Redundancy as repeatedly repurposing the same content can lead to redundancy and audience fatigue.
- Quality Control as there’s a need to ensure that repurposed content maintains or enhances its original quality.