Run seasonal promotions to boost sales
Running seasonal promotions can give a temporary sales boost and attract new customers. The upside is increased traffic and excitement, the downside could be managing resources or customer expectations post-promotion.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| AWeber | AWeber is a leading email marketing platform designed to streamline c… |
Paid Only
|
Moderate
|
| ActiveCampaign | ActiveCampaign is a comprehensive marketing automation tool designed … |
Paid Only
from $29.00/mo
|
Moderate
|
| AdRoll | AdRoll is a comprehensive platform for running display, social, and e… |
Paid Only
from $99.99/mo
|
Moderate
|
| Adobe Creative Cloud | Adobe Creative Cloud is a comprehensive suite of design, video, web, … |
Paid Only
from $54.00/mo
|
Moderate
|
| Adobe Experience Cloud | Adobe Experience Cloud empowers marketing professionals with a compre… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
| Sales Strategies | Boosting sales involves understanding customer needs, effective commu… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Loyalty Strategy | Building a brand loyalty strategy focuses on keeping customers coming… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
| Pop-Up Shops Strategy | Setting up temporary retail locations to create buzz and engage custo… |
| Product Sampling Strategy | Offering free samples to potential customers to let them try your pro… |
Technologies
| Name | Description |
|---|---|
| Email Marketing & CRM |
Channel
| Name | Description |
|---|---|
| Email marketing is a versatile tool for reaching both businesses and … |
Sub-channel
| Name | Description |
|---|---|
| Newsletters | Newsletters are an effective way to keep your audience informed and e… |
| Promotional Emails | Promotional emails are a direct way to reach customers with targeted … |
| Transactional Emails | Transactional emails are a reliable way to engage with customers thro… |
Quick Facts
Channel
Advertising Type
Display
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Paid
Pros
- Increases Sales Quickly: Effective for driving a sudden surge in sales within a short period.
- Attracts New Customers: Seasonal promotions can catch the interest of new customers who haven’t shopped with you before.
- Engages Existing Customers: Encourages repeat purchases from your existing customer base.
- Boosts Brand Awareness: These promotions can make more people aware of your brand.
- Clears Excess Inventory: Helps in clearing out your seasonal inventory efficiently.
- Creates Urgency: Limited-time offers can create a sense of urgency among potential buyers.
- Enhances Customer Loyalty: Shows appreciation to loyal customers with exclusive deals and discounts.
Cons
- Resource Management: Can put a strain on inventory and staffing resources.
- Customer Expectation: May create expectations for similar offers in the future.
- Temporary Spike: The sales boost is usually temporary and may not result in long-term growth.
- Profit Margins: Discounts and special offers can reduce profit margins.
- Market Saturation: Too many promotions can lead to market saturation and reduced interest.
- Advertising Costs: Running ads for promotions can be costly.
- Customer Experience: High demand during promotions can sometimes result in a lesser customer experience due to delays or stock issues.