Segment SMS lists for targeted messaging
Mobile
Segmenting SMS lists for targeted messaging allows businesses to send personalized text messages to specific customer groups. It’s efficient in driving engagement but can be invasive if overused. The tactic needs to be tailored to match customer preferences and behaviors.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| ActiveCampaign | ActiveCampaign is a comprehensive marketing automation tool designed … |
Paid Only
from $29.00/mo
|
Moderate
|
| Airship | Airship is a leading customer engagement platform that empowers marke… |
Paid Only
|
Moderate
|
| Braze | Braze is a leading customer engagement platform designed for marketin… |
Paid Only
|
Moderate
|
| EZ Texting | EZ Texting is a robust mobile marketing platform empowering businesse… |
Paid Only
|
Moderate
|
| Klaviyo | Klaviyo is a robust marketing automation platform designed to enhance… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Urban Dwellers | Urban Dwellers represent a dynamic demographic group characterized by… |
Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
Sectors
| Name | Description |
|---|---|
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
Strategy
| Name | Description |
|---|---|
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
| Email Marketing Strategy | Sending targeted emails to your audience to promote products, share u… |
Technologies
| Name | Description |
|---|---|
| Email Marketing & CRM |
Channel
| Name | Description |
|---|---|
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
Sub-channel
| Name | Description |
|---|---|
| Mobile Apps | Mobile apps are a powerful tool for reaching users on the go. They of… |
| Push Notifications | Get your messages in front of users directly on their devices. They'r… |
| SMS Marketing | SMS Marketing uses text messages to directly reach your customers' ph… |
Quick Facts
Channel
Mobile
Advertising Type
Direct Mail
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Improves customer engagement: By targeting specific customer groups, your messages feel more relevant and engaging.
- Boosts retention: Keeps your customers informed and connected to your brand with personalized updates and offers.
- Cost-effective: Less expensive than many other communication channels, making it a good choice for small budgets.
- Easy to implement: Most SMS marketing platforms are user-friendly and don’t require extensive technical knowledge.
- High open rates: SMS messages are more likely to be opened and read compared to emails, increasing the chances of your message being seen.
- Immediate communication: Allows for real-time updates and alerts, which is ideal for timely promotions or urgent information.
- Versatile: Can be used for a wide range of purposes, from promotions to customer service updates.
Cons
- Can be intrusive: Frequent messages might annoy customers and lead to opt-outs or complaints.
- Limited message length: SMS messages have a character limit, making it challenging to convey complex information.
- Regulations: Must comply with various laws and regulations regarding customer consent and data protection, which can be cumbersome.
- Potential for high opt-out rates: If not done correctly, customers might unsubscribe and you could lose potential leads.
- Risk of spammy perception: Too many messages or irrelevant content can make your messages feel like spam.
- Technical issues: Delays or errors in message delivery can affect the effectiveness of your campaign.
- Cost implications: While generally cost-effective, large-scale campaigns can become pricey depending on the SMS service provider.