Share content in relevant online communities and forums
Community
Sharing content in online communities and forums can help you reach a highly engaged audience without spending a dime. However, it can be time-consuming to participate in discussions and keep up with multiple platforms.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Discord | Discord is a versatile communication platform that facilitates real-t… |
Paid Only
from $99.00/mo
|
Moderate
|
| Discourse | Discourse is an innovative, open-source community platform designed t… |
Paid Only
|
Moderate
|
| Facebook Groups | Facebook Groups, a powerful tool by Meta, facilitates community build… |
Paid Only
|
Moderate
|
| Hivebrite | Hivebrite is a comprehensive community management and engagement plat… |
Paid Only
|
Moderate
|
| Mighty Networks | Mighty Networks is a robust community-building platform designed for … |
Paid Only
from $33.00/mo
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Demographics
| Name | Description |
|---|---|
| LGBTQ+ Community | The LGBTQ+ community is a dynamic and diverse demographic group defin… |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Professionals | Professionals are a diverse group typically aged 25 to 55, marked by … |
| Small Business Owners | Small Business Owners are a vital demographic characterized by their … |
| Students | Students are a vibrant and evolving demographic, primarily aged 16-24… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Cause | Cause is an initiative that addresses social, environmental, or econo… |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Podcast | Podcasts are digital audio files available for streaming or download,… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Information Technology | The Information Technology (IT) sector is integral to the global econ… |
Strategy
| Name | Description |
|---|---|
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Thought Leadership Strategies | Sharing expert insights and innovative ideas builds your reputation a… |
| Viral Marketing Strategies | Creating shareable content that quickly spreads online can boost bran… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Content Optimization Strategy | Enhancing your content to perform better in search results and engage… |
| Reputation Management Strategy | Monitoring and influencing how your brand is perceived online and off… |
| SEO Strategy | Improving your website to rank higher in search results, an SEO strat… |
Technologies
| Name | Description |
|---|---|
| Social Media Management |
Channel
| Name | Description |
|---|---|
| Community | Connecting with audiences through communities builds trust, loyalty, … |
Sub-channel
| Name | Description |
|---|---|
| Community Relations | Community Relations is all about building strong relationships with t… |
| Blogs | Blogs are a versatile way to connect with your audience by sharing va… |
| Market on one of the most popular social media platforms. Great for t… | |
| a visual-driven platform that's great for sharing photos and videos t… | |
| LinkedIn is the go-to platform for professional networking and market… |
Quick Facts
Channel
Community
Advertising Type
Social
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Free
Pros
- Builds trust: By engaging in discussions and providing valuable insights, you build trust with your audience.
- Cost-effective: This method is free, requiring only your time.
- Targeted audience: Reaches communities that are already interested in your topic.
- Instant feedback: Receive immediate responses and feedback from the community.
- Enhances reputation: Regular participation boosts your credibility and authority in the field.
- Virality potential: Useful and engaging content can be shared widely within the community.
- Diverse platforms: Ability to reach different audience segments on various forums and communities.
Cons
- Time-consuming: Requires consistent engagement and monitoring.
- Risk of negative feedback: Public forums can attract negative comments which need to be managed carefully.
- No guaranteed reach: Organic reach can be unpredictable, depending on the community’s interest.
- Moderation rules: Some platforms have strict guidelines which may limit content sharing.
- Competitive: Other brands and individuals may also be sharing similar content.
- Limited control: Less control over how your content is received and interpreted.
- Potential for spam: Excessive posting can be seen as spammy and harm your reputation.