Use analytics to monitor performance and adjust strategy
Search Engines
Using analytics helps you track how your marketing is doing so you can make changes on the fly. It’s great because you can see what’s working and what’s not, but it can be complex and time-consuming.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Google Tag Manager | Google Tag Manager (GTM) is a versatile tool for marketers, designed … |
Paid Only
|
Moderate
|
| Hotjar | Hotjar is an insightful analytics and feedback tool designed to enhan… |
Paid Only
|
Moderate
|
| HubSpot | HubSpot is a leading inbound marketing, sales, and customer service p… |
Paid Only
from $50.00/mo
|
Moderate
|
| IBM Watson Analytics | IBM Watson Analytics is a sophisticated data analysis tool designed t… |
Paid Only
|
Moderate
|
| Kissmetrics | Kissmetrics is an advanced analytics and engagement platform tailored… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
Sectors
| Name | Description |
|---|---|
| Aerospace and Defense | The Aerospace and Defense sector encompasses the development and manu… |
| Communication | The Communication sector encompasses a broad array of services and te… |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Big Data Analytics Strategy | Using large amounts of data to understand customer behavior and impro… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
| Predictive Analytics Strategy | Using data and algorithms to forecast future trends and behaviors, a … |
| Email Marketing Strategy | Sending targeted emails to your audience to promote products, share u… |
Technologies
| Name | Description |
|---|---|
| Analytics & Data Tracking |
Channel
| Name | Description |
|---|---|
| Search Engines | Search engines are the go-to when you want to get noticed online. The… |
Sub-channel
| Name | Description |
|---|---|
| Market on one of the most popular social media platforms. Great for t… | |
| a visual-driven platform that's great for sharing photos and videos t… | |
| LinkedIn is the go-to platform for professional networking and market… | |
| Pinterest is a visual discovery and bookmarking tool perfect for show… | |
| Snapchat | Snapchat is a fun and dynamic social media platform where you can rea… |
Quick Facts
Channel
Search Engines
Advertising Type
Social
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Data-Driven Insights: Allows marketers to make informed decisions based on actual performance data.
- Real-Time Adjustments: Enables quick changes to strategies, optimizing for better results on the go.
- Improved ROI: Helps identify high-performing channels and tactics, ensuring better allocation of resources.
- Enhanced Customer Understanding: Provides insights into customer behavior and preferences.
- Performance Benchmarking: Allows comparison against industry standards and competitors.
- Targeted Marketing: Enables more precise targeting and personalization.
- Cost Efficiency: Reduces wasted spend on underperforming tactics.
Cons
- Complexity: Can be difficult to set up and requires a good understanding of the platforms.
- Time-Consuming: Continuous monitoring and adjustments can take significant time and effort.
- Data Overload: The vast amount of data can be overwhelming and hard to interpret.
- Requires Expertise: May need skilled personnel to analyze data and implement changes.
- Initial Costs: There could be high initial investment in tools and platforms.
- Integration Issues: Combining data from various sources can be challenging.
- Privacy Concerns: Collecting and analyzing data can raise issues related to user privacy.