Use community relations to support broader corporate social responsibility (CSR) goals
Community
Connecting with your community shows you’re committed to doing good, which can win people’s trust and improve your brand’s image. It can be time-consuming and might not deliver immediate returns, but the long-term benefits can be substantial.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Givebutter | Givebutter is a comprehensive fundraising platform designed to enhanc… |
Paid Only
|
Moderate
|
| Kindful | Kindful is a comprehensive marketing tool designed to enhance custome… |
Paid Only
|
Moderate
|
| NationBuilder | NationBuilder is a comprehensive community-building platform designed… |
Paid Only
|
Moderate
|
| Salsa Labs | Salsa Labs is a comprehensive marketing platform that empowers organi… |
Paid Only
|
Moderate
|
| Submittable | Submittable is an advanced submission management platform designed to… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Environmentalists | Environmentalists are a vital demographic characterized by their dedi… |
| Ethnic Minorities | Ethnic minorities are a diverse demographic group characterized by a … |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| LGBTQ+ Community | The LGBTQ+ community is a dynamic and diverse demographic group defin… |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Cause | Cause is an initiative that addresses social, environmental, or econo… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Aerospace and Defense | The Aerospace and Defense sector encompasses the development and manu… |
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Communication | The Communication sector encompasses a broad array of services and te… |
| Construction | The Construction sector is a cornerstone of global economic developme… |
| Education | The Education sector encompasses institutions such as schools, colleg… |
Strategy
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Crisis Management Strategies | Handling a crisis involves quick, transparent communication to manage… |
| Sustainability Marketing Strategies | Promoting eco-friendly practices can attract conscious consumers and … |
| Thought Leadership Strategies | Sharing expert insights and innovative ideas builds your reputation a… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Reputation Management Strategy | Monitoring and influencing how your brand is perceived online and off… |
| Corporate Social Responsibility (CSR) Strategy | Integrating social and environmental concerns into business operation… |
| Green Marketing Strategy | Promoting eco-friendly products and sustainable practices to attract … |
| Sustainable Packaging Strategy | Switching to eco-friendly packaging materials to reduce environmental… |
Technologies
| Name | Description |
|---|---|
| Public Relations & Media Outreach |
Channel
| Name | Description |
|---|---|
| Community | Connecting with audiences through communities builds trust, loyalty, … |
Sub-channel
| Name | Description |
|---|---|
| Community Relations | Community Relations is all about building strong relationships with t… |
| Conferences | Conferences are a great way to network and learn industry trends in p… |
| Sponsorships | Sponsorships allow brands to reach new audiences by associating with … |
| Trade Shows | Trade shows are bustling events where companies showcase their produc… |
| Sampling Events | Sampling events are all about giving people a chance to try your prod… |
Quick Facts
Channel
Community
Advertising Type
Social
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Builds Trust: Investing in community relations can build trust with local stakeholders, leading to long-term relationships.
- Enhances Brand Image: Active involvement in community causes can significantly bolster your brand’s reputation.
- Local Engagement: Direct engagement with the community can provide valuable insights and feedback.
- Employee Morale: Employees often feel proud and more engaged when their company supports local causes.
- Customer Loyalty: Customers are more likely to support brands that contribute positively to their community.
- Networking Opportunities: Community activities can open up new networking opportunities and partnerships.
- Media Coverage: Good community work can attract positive media attention and press coverage.
Cons
- Time-Consuming: Building meaningful community relations requires a significant time investment.
- No Immediate ROI: It might take a long time before seeing a return on investment from community relations activities.
- Resource-Intensive: Community involvement can require substantial resources and effort.
- Potential Backlash: If not managed carefully, there could be backlash if the efforts are perceived as insincere or self-serving.
- Difficult to Measure: The success and impact of community relations can be hard to quantify.
- Competing Priorities: Balancing community relations with other business priorities can be challenging.
- Geographic Limitations: The impact is often limited to the local area, possibly missing wider audiences.