Use data visualisation tools to present insights clearly to stakeholders
Content
Using data visualization tools helps make complex data more understandable, aiding stakeholders in deriving actionable insights. It’s especially useful in presenting clear reports but requires familiarity with the visualization software.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Adobe Analytics | Adobe Analytics is a robust digital analytics platform that empowers … |
Paid Only
|
Moderate
|
| Google Analytics | Google Analytics is a web analytics platform that tracks and reports … |
Paid Only
|
Moderate
|
| Google Looker | Google Looker is a leading business intelligence tool designed to emp… |
Paid Only
|
Moderate
|
| Google Looker Studio | Google Looker Studio is a robust data visualization and business inte… |
Paid Only
|
Moderate
|
| Microsoft Power BI | Microsoft Power BI is a powerful business analytics tool that enables… |
Paid Only
from $9.00/mo
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Professionals | Professionals are a diverse group typically aged 25 to 55, marked by … |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Information Technology | The Information Technology (IT) sector is integral to the global econ… |
| Insurance | The Insurance sector is a critical part of the financial services ind… |
| Manufacturing | Manufacturing is a vital sector in the global economy, involving the … |
Strategy
| Name | Description |
|---|---|
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Thought Leadership Strategies | Sharing expert insights and innovative ideas builds your reputation a… |
Sub-strategy
| Name | Description |
|---|---|
| Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Content Optimization Strategy | Enhancing your content to perform better in search results and engage… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
Technologies
| Name | Description |
|---|---|
| Analytics & Data Tracking |
Channel
| Name | Description |
|---|---|
| Content | Content marketing is all about creating and sharing valuable content … |
Sub-channel
| Name | Description |
|---|---|
| Promotional Emails | Promotional emails are a direct way to reach customers with targeted … |
| Conferences | Conferences are a great way to network and learn industry trends in p… |
| LinkedIn is the go-to platform for professional networking and market… | |
| Social Media Ads | Ads on popular social media platforms help brands engage their target… |
Quick Facts
Channel
Content
Advertising Type
Display
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
Pros
- Makes complex data understandable and helps stakeholders easily grasp insights for actionable decisions.
- Enhances communication by presenting clear, visual reports that are easier to digest.
- Improves decision-making as stakeholders can quickly understand key metrics.
- Facilitates transparency by making data accessible to a broader audience.
- Boosts engagement through interactive and visually appealing content.
- Supports storytelling with data, making presentations more compelling.
- Simplifies data analysis by highlighting trends and patterns visually.
Cons
- Requires familiarity with tools which means a learning curve for new users.
- Can oversimplify data, potentially omitting important details.
- May need constant updating to ensure data is current and relevant.
- Initial setup time can be significant depending on the complexity of the data.
- Relies on accurate data input; errors can lead to misleading insights.
- Costs for advanced tools can be high if free versions are insufficient.
- Potential for misinterpretation if visuals are not well-designed.