Use discount codes in abandoned cart emails to recover lost sales
Adding discount codes to emails targeting abandoned carts can help lure potential buyers back to complete their purchase. It’s effective in boosting sales but might train customers to wait for discounts and abandon carts intentionally.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| HubSpot Email Marketing | HubSpot Email Marketing enables marketing professionals to design, au… |
Paid Only
|
Moderate
|
| Klaviyo | Klaviyo is a robust marketing automation platform designed to enhance… |
Paid Only
|
Moderate
|
| Mailchimp | Mailchimp is a leading marketing automation platform designed to enha… |
Paid Only
from $13.00/mo
|
Moderate
|
| Omnisend | Omnisend is a comprehensive marketing automation tool designed to str… |
Paid Only
|
Moderate
|
| Sendinblue | Sendinblue is a comprehensive digital marketing platform designed to … |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Low-Income Earners | **Professional Description for 'Low-Income Earners'** Low-income ear… |
| Middle-Income Earners | Middle-Income Earners represent a crucial segment of the consumer mar… |
Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
Sectors
| Name | Description |
|---|---|
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
| Sales Strategies | Boosting sales involves understanding customer needs, effective commu… |
Sub-strategy
| Name | Description |
|---|---|
| Recovery Marketing Strategy | A strategy to regain customer trust and market position after a setba… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Email Marketing Strategy | Sending targeted emails to your audience to promote products, share u… |
| Discount and Promotional Pricing Strategy | Offering temporary price reductions to boost sales and attract custom… |
| Sales Funnel Optimization Strategy | Improving each stage of your sales funnel to boost conversion rates a… |
Technologies
| Name | Description |
|---|---|
| Email Marketing & CRM |
Channel
| Name | Description |
|---|---|
| Email marketing is a versatile tool for reaching both businesses and … |
Sub-channel
| Name | Description |
|---|---|
| Drip Campaigns | Drip campaigns are a smart way to stay connected with your audience o… |
| Newsletters | Newsletters are an effective way to keep your audience informed and e… |
| Promotional Emails | Promotional emails are a direct way to reach customers with targeted … |
| Transactional Emails | Transactional emails are a reliable way to engage with customers thro… |
Quick Facts
Channel
Advertising Type
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Pros
- Increases conversion rates as prospects are more likely to complete their purchase with added incentives.
- Cost-effective strategy since sending an additional email costs little but can yield higher returns.
- Personalized approach by targeting individual customers who have shown interest in specific products.
- Encourages repeat purchases from customers attracted by the discounts.
- Easy to implement with most email marketing tools offering automation for abandoned cart emails.
- Improves customer engagement by reminding them of their interest in your products.
- Boosts brand loyalty as customers appreciate the savings and may return for future purchases.
Cons
- May train customers to abandon carts deliberately waiting for discounts.
- Potential to lower profit margins if discounts become too frequent.
- Risk of devaluing your brand if used excessively, making customers expect discounts always.
- May not suit all products especially those with already low margins.
- Possibly ineffective if the customer did not intend to purchase initially.
- Can become spammy if too many emails are sent, irritating potential customers.
- Requires strategic timing to ensure the email is sent soon enough to recapture the customer’s interest.