Use eBay’s Best Offer feature to engage with potential buyers
Marketplaces
Engage with buyers by offering a chance to negotiate prices on eBay. It’s easy to use and cost-effective, but it might not work for high-demand items. It provides a personalized shopping experience.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| eBay Promoted Listings Tool | The eBay Promoted Listings Tool empowers marketers by enhancing produ… |
Paid Only
|
Moderate
|
| eBay Promotions Manager | eBay Promotions Manager is a sophisticated tool designed to optimize … |
Paid Only
|
Moderate
|
| eBay Seller Hub Marketing Dashboard | The eBay Seller Hub Marketing Dashboard empowers sellers with compreh… |
Paid Only
|
Moderate
|
| eBay Stores Customization Tool | The eBay Stores Customization Tool empowers marketers to tailor their… |
Paid Only
|
Moderate
|
| eBay Terapeak Product Research | eBay Terapeak Product Research is a powerful analytical tool designed… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Hobbyists | Hobbyists are a diverse demographic, united by passionate engagement … |
Promotes
| Name | Description |
|---|---|
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Pricing Strategies | Setting the right price involves balancing profitability and customer… |
| Sales Strategies | Boosting sales involves understanding customer needs, effective commu… |
Sub-strategy
| Name | Description |
|---|---|
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Competitive Pricing Strategy | Setting prices based on what competitors charge to attract customers … |
| Discount and Promotional Pricing Strategy | Offering temporary price reductions to boost sales and attract custom… |
| Sales Funnel Optimization Strategy | Improving each stage of your sales funnel to boost conversion rates a… |
| Upselling and Cross-Selling Strategy | Encouraging customers to buy more or upgrade their purchase with rela… |
Technologies
| Name | Description |
|---|---|
| Ecommerce Platforms & Marketplaces |
Channel
| Name | Description |
|---|---|
| Marketplaces | Marketplaces are online platforms where you can sell a wide range of … |
Sub-channel
| Name | Description |
|---|---|
| eBay | eBay is a popular online marketplace where businesses and individuals… |
Quick Facts
Channel
Marketplaces
Advertising Type
Native
Company
eBay
Platform
eBay Ads
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Pros
- Increases buyer engagement by allowing them to negotiate prices.
- Cost-effective because there are no additional fees for using the Best Offer feature.
- Builds customer trust since buyers feel more in control of the transaction.
- Encourages return customers by providing a personalized shopping experience.
- Flexible pricing strategy that can help move inventory quickly.
- Great for slow-moving items as it can attract bargain hunters.
- No need for additional marketing assets; it’s integrated into eBay’s platform.
Cons
- Not suitable for high-demand items where price negotiations are unnecessary.
- Potential for lowball offers that may be frustrating for sellers.
- Can lead to prolonged negotiations affecting sales speed.
- May require constant monitoring to respond to offers in a timely manner.
- Best Offer acceptance might lower overall selling price.
- Some buyers might abuse the feature to repeatedly make low offers.
- Limited to eBay platform, restricting reach to other marketplaces.