Use email marketing to create a drip campaign leading up to the launch
Create a series of scheduled emails to build anticipation and guide people through the journey leading up to your launch. Great for steady engagement but requires quality content and ongoing management.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| AWeber | AWeber is a leading email marketing platform designed to streamline c… |
Paid Only
|
Moderate
|
| ActiveCampaign | ActiveCampaign is a comprehensive marketing automation tool designed … |
Paid Only
from $29.00/mo
|
Moderate
|
| Campaign Monitor | Campaign Monitor is a sophisticated email marketing platform designed… |
Paid Only
from $9.00/mo
|
Moderate
|
| Constant Contact | Constant Contact is a robust marketing tool designed to empower busin… |
Paid Only
|
Moderate
|
| ConvertKit | ConvertKit is an advanced email marketing platform designed specifica… |
Paid Only
from $29.00/mo
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Product Launch | A product launch is a strategic marketing objective designed to intro… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
Sectors
| Name | Description |
|---|---|
| Information Technology | The Information Technology (IT) sector is integral to the global econ… |
| Non-Profit | The Non-Profit sector encompasses organizations focused on addressing… |
| Professional Services | The Professional Services sector encompasses a diverse range of indus… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Email Marketing Strategy | Sending targeted emails to your audience to promote products, share u… |
| Omnichannel Strategy | Creating a seamless customer experience across all channels—online an… |
| Product Launch Strategy | Introducing a new product to the market with a strategic plan to crea… |
Technologies
| Name | Description |
|---|---|
| Email Marketing & CRM |
Channel
| Name | Description |
|---|---|
| Email marketing is a versatile tool for reaching both businesses and … |
Sub-channel
| Name | Description |
|---|---|
| Drip Campaigns | Drip campaigns are a smart way to stay connected with your audience o… |
| Newsletters | Newsletters are an effective way to keep your audience informed and e… |
| Promotional Emails | Promotional emails are a direct way to reach customers with targeted … |
| Transactional Emails | Transactional emails are a reliable way to engage with customers thro… |
Quick Facts
Channel
Advertising Type
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Targeted messaging: Provides opportunities for personalized communication, increasing relevance and engagement with recipients.
- Automation: Allows for scheduling and automation, reducing manual workload and ensuring timely delivery to recipients.
- Segmentation: Enables list segmentation, allowing for tailored content based on recipient behavior and preferences.
- Measurable results: Provides detailed analytics and metrics, allowing for performance tracking and data-driven improvements.
- Cost-effective: Generally low-cost compared to other marketing tactics, making it accessible for businesses of all sizes.
- Customer journey: Guides potential customers through the sales funnel, from awareness to decision, enhancing the overall customer journey.
- Relationship building: Plays a key role in building and nurturing relationships with potential and existing customers.
Cons
- Content creation: Requires quality content and creative assets, which can be time-consuming and challenging to produce.
- List management: Needs ongoing management of email lists, dealing with unsubscribes, and maintaining clean data.
- Spam issues: Risk of emails ending up in spam folders, reducing visibility and effectiveness of the campaign.
- Engagement: Potential for low open and click-through rates, especially if emails are not perceived as valuable.
- Frequency: Must find a balance in email frequency to avoid overwhelming or annoying recipients.
- Technical issues: Requires technical know-how for setting up and troubleshooting automation workflows.
- Compliance: Must adhere to email marketing regulations and data privacy laws, adding a layer of complexity.