Use event-specific hashtags to encourage social media sharing
Social Media
Event-specific hashtags boost reach and engagement by encouraging attendees to share their experiences. A pro is that you can easily track event buzz. A con, however, is that poorly chosen hashtags may not catch on.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Agorapulse | Agorapulse is a comprehensive social media management tool designed t… |
Paid Only
from $99.00/mo
|
Moderate
|
| Buffer | Buffer is a powerful social media management tool designed to streaml… |
Paid Only
from $6.00/mo
|
Moderate
|
| Hootsuite | Hootsuite is a comprehensive social media management platform designe… |
Paid Only
from $99.00/mo
|
Moderate
|
| Instagram Business Tools | Instagram Business Tools by Meta is a comprehensive suite designed to… |
Paid Only
|
Moderate
|
| Later | Later is a powerful marketing platform designed to streamline the pla… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
| LGBTQ+ Community | The LGBTQ+ community is a dynamic and diverse demographic group defin… |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Cause | Cause is an initiative that addresses social, environmental, or econo… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Podcast | Podcasts are digital audio files available for streaming or download,… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Non-Profit | The Non-Profit sector encompasses organizations focused on addressing… |
Strategy
| Name | Description |
|---|---|
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
| Viral Marketing Strategies | Creating shareable content that quickly spreads online can boost bran… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Social Media Strategy | Creating and sharing content on social media platforms to engage with… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
Technologies
| Name | Description |
|---|---|
| Social Media Management |
Channel
| Name | Description |
|---|---|
| Social Media | Social media platforms let you connect with your audience, share cont… |
Sub-channel
| Name | Description |
|---|---|
| Market on one of the most popular social media platforms. Great for t… | |
| a visual-driven platform that's great for sharing photos and videos t… | |
| LinkedIn is the go-to platform for professional networking and market… | |
| Pinterest is a visual discovery and bookmarking tool perfect for show… | |
| Snapchat | Snapchat is a fun and dynamic social media platform where you can rea… |
Quick Facts
Channel
Social Media
Advertising Type
Social
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Pros
- Increases Event Visibility: Attendees sharing content with event-specific hashtags can significantly increase the visibility of your event across social media platforms.
- Boosts Engagement: Using a well-chosen, catchy event hashtag can encourage more people to participate, share, and engage with the event.
- Tracks Event Impact: Event-specific hashtags make it easier to track and measure the buzz and impact of your event in real-time.
- Encourages User-Generated Content: Attendees are more likely to create and share their own content about the event, enriching the overall content pool.
- Strengthens Community: Shared event hashtags foster a sense of community among attendees and stimulate conversations both during and after the event.
- Free Promotion: Utilizing event hashtags is a cost-effective method to promote your event since it mainly relies on social media presence.
- Personalizes Attendee Experience: Engaging with attendees using the hashtag helps make their experience feel more personal and valued.
Cons
- Difficulty in Adoption: Some event-specific hashtags may not catch on, leading to lesser adoption among attendees and fewer shares.
- Risk of Misuse: Hashtags can be misused or hijacked by users for unrelated content or negative commentary, diluting the brand message.
- Requires Consistent Monitoring: Continuous monitoring is needed to manage and respond to user engagement with the hashtag effectively.
- Cluttered Social Feeds: Overuse of event hashtags can clutter social media feeds, causing annoyance among some users.
- Less Control Over Content: User-generated content, while valuable, can be unpredictable and may not always align with the brand’s image.
- Limited Lifespan: The hashtag’s relevancy often diminishes quickly after the event, offering limited long-term benefits.
- Requires Creativity: Creating a memorable and impactful hashtag requires creativity and can be challenging to stand out in a crowded social media space.