Use inbound telemarketing to gather customer feedback

Telemarketing

Inbound telemarketing to gather customer feedback is a targeted approach to understanding customer needs and concerns directly over the phone. While it offers rich, personalized insights, it can be time-consuming and may encounter resistance from customers who avoid unsolicited calls.

Tools

Name Description Pricing Ease of Use
Aircall Aircall is a cloud-based phone system designed to enhance communicati…
Paid Only
from $30.00/mo
Moderate
Avaya Avaya is a leading communication solutions provider that optimizes bu…
Paid Only
Moderate
Bright Pattern Bright Pattern is an advanced omnichannel communication platform desi…
Paid Only
Moderate
CallFire CallFire is a robust cloud-based communications platform designed to …
Paid Only
from $99.00/mo
Moderate
CallHub CallHub is a versatile marketing tool designed to enhance multi-chann…
Paid Only
Moderate
»

Objectives

Name Description
Customer Satisfaction Customer Satisfaction as a marketing objective focuses on understandi…
Enhance Brand Reputation Enhancing brand reputation involves cultivating a favorable perceptio…
Trust and Loyalty Trust and loyalty are crucial marketing objectives that underpin long…

Demographics

Name Description
Baby Boomers Baby Boomers, born between 1946 and 1964, represent a powerful demogr…
Gen X
Gen Z Generation Z, born between 1997 and 2012, is a cohort characterized b…
High-Income Earners High-Income Earners are characterized by their significant financial …
Homeowners Homeowners are a crucial demographic characterized by their investmen…
»

Promotes

Name Description
Brand Brand represents the unique identity of a business, encompassing its …
SaaS Software as a Service (SaaS) is a cloud-based service where instead o…
Service The 'Service' is an innovative solution tailored to address current c…

Sectors

Name Description
Financial Services The Financial Services sector is a vital part of the global economy, …
Healthcare The Healthcare sector is a critical pillar of the global economy, enc…
Hospitality and Leisure The Hospitality and Leisure sector encompasses hotels, restaurants, t…
Information Technology The Information Technology (IT) sector is integral to the global econ…
Insurance The Insurance sector is a critical part of the financial services ind…
»

Strategy

Name Description
Customer Acquisition Strategies Attracting new customers involves various tactics like ads, social me…
Customer Retention Strategies Keeping customers loyal involves personalized communication, rewards,…
Data-Driven Marketing Strategies Using data to guide marketing decisions helps target the right audien…
Multichannel Marketing Strategies Reaching customers through multiple channels, like social media, emai…

Sub-strategy

Name Description
Lead Generation Strategy Attracting potential customers and capturing their interest through v…
Customer Feedback Strategy Gathering and analyzing customer feedback to improve products, servic…
Customer Support Strategy Providing timely and effective assistance to customers through variou…
Customer Insights Strategy Understanding customer behavior and preferences to tailor your market…
Data Analytics Strategy Leveraging data to make informed business decisions, improve performa…

Technologies

Name Description
Other

Channel

Name Description
Telemarketing Telemarketing involves calling potential customers to promote product…

Sub-channel

Name Description
Inbound Telemarketing Inbound telemarketing is when customers call you to learn more or nee…

Quick Facts

Channel

Telemarketing

Advertising Type

Direct Mail

Difficulty Level

Intermediate

Estimated Cost

Medium

Time to Impact

Short (Weeks)

Tags

B2B
B2C

Pros

  • Direct interaction with customers helps in understanding their immediate concerns and feedback clearly.
  • Personalized conversations can make customers feel valued and listened to.
  • Quick resolution of issues can enhance customer satisfaction on the spot.
  • Rich qualitative data gathered can lead to meaningful insights for business improvements.
  • Building customer trust as they see the effort in reaching out for their opinions.
  • Opportunity to upsell or introduce new products directly during the call.
  • Real-time feedback allows for immediate action and improvements.

Cons

  • Resistance from customers who may not appreciate unsolicited calls can lead to negative experiences.
  • High operational cost due to the need for trained staff to handle calls.
  • Time-consuming as calls need to be personalized and may take longer.
  • Data accuracy issues if customers do not provide honest feedback over the phone.
  • Limited reach compared to automated methods like email surveys.
  • Potential legal constraints around telemarketing and consumer privacy.
  • Scalability issues as it’s hard to handle a large volume of calls in a short time.