Use joint marketing efforts to reach new customer segments
Community
Want to tap into new customer segments? Partnering with other brands allows you to share resources and audiences, giving you a bigger reach with less effort. You’ll build credibility but also depend on partners.
Objectives
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Demographics
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Promotes
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Sectors
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Strategy
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Sub-strategy
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Technologies
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Channel
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| Community | Connecting with audiences through communities builds trust, loyalty, … |
Sub-channel
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Quick Facts
Channel
Community
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Pros
- Shared resources and audiences provide a cost-effective way to increase your reach.
- Increased credibility through association with other reputable brands.
- Access to new customer segments that may have been hard to reach alone.
- Enhancing brand reputation by showing collaboration and partnership.
- Leveraging diverse marketing channels through combined efforts.
- Potential for creative campaigns that stand out more.
- Cost-sharing makes larger campaigns more feasible.
Cons
- Dependence on partners can lead to complications if they do not meet agreements or pull out.
- Brand misalignment could confuse or alienate your audience.
- Resource allocation disagreements may arise between partners.
- Difficulty in measuring contributions and success, making it hard to assess ROI.
- Potential for uneven benefits, where one brand may gain more than the other.
- Incompatible brand values could cause conflicts and harm reputations.
- Longer approval processes due to multiple stakeholders involved.