Use joint press releases to announce partnerships and gain media coverage
PR
Announcing partnerships through joint press releases can help your brand get noticed and build trust. It’s generally free and effective, but may require coordination and media contacts to maximize impact.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Agility PR Solutions | Agility PR Solutions offers cutting-edge tools for public relations p… |
Paid Only
|
Moderate
|
| Cision | Cision is a comprehensive marketing tool designed to enhance brand aw… |
Paid Only
|
Moderate
|
| CoverageBook | CoverageBook is a dynamic tool designed to streamline the PR reportin… |
Paid Only
from $99.00/mo
|
Moderate
|
| Muck Rack | Muck Rack is a PR and media relations platform designed to streamline… |
Paid Only
|
Moderate
|
| Newswire | Newswire is a comprehensive marketing tool designed to enhance brand … |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Environmentalists | Environmentalists are a vital demographic characterized by their dedi… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Cause | Cause is an initiative that addresses social, environmental, or econo… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Aerospace and Defense | The Aerospace and Defense sector encompasses the development and manu… |
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Communication | The Communication sector encompasses a broad array of services and te… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
Strategy
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Partnership Marketing Strategies | Collaborating with other businesses can boost your reach and credibil… |
Sub-strategy
| Name | Description |
|---|---|
| Co-Branding Strategy | Collaborating with another brand to create a joint product or campaig… |
| Joint Ventures Strategy | Partnering with another company to create a new business entity or pr… |
| Strategic Alliances Strategy | Partnering with other businesses to leverage each other's strengths a… |
Technologies
| Name | Description |
|---|---|
| Public Relations & Media Outreach |
Channel
| Name | Description |
|---|---|
| PR | Public Relations (PR) focuses on building and maintaining a positive … |
Sub-channel
| Name | Description |
|---|---|
| Media Relations | Media relations help you build a positive public image by getting you… |
| Press Releases | Press releases are official statements issued to media outlets, desig… |
| Magazines | Magazines are a unique way to reach targeted audiences through engagi… |
| Newspapers | Newspapers offer a tangible way to reach a wide, often loyal audience… |
Quick Facts
Channel
PR
Advertising Type
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
Pros
- Increases brand visibility by announcing partnerships and achievements to a wide audience.
- Builds trust and credibility by associating your brand with reputable partners.
- Cost-effective as it often requires minimal investment compared to other marketing tactics.
- Enhances media coverage chances, especially if the partnership is newsworthy or notable.
- Strengthens relationships with partners, showing mutual support and collaboration.
- Drives website traffic if the press release includes links back to your site.
- Facilitates social media buzz as media outlets and audiences share the news.
Cons
- Requires media contacts to maximize the reach and impact of the press release.
- Dependent on the partner’s reputation, meaning any negative press about them can affect you.
- Not always guaranteed to get picked up by major media outlets.
- Time-consuming to coordinate and align messaging between partners.
- Limited control over how the media presents the announcement.
- Risk of over-saturation if used too frequently, making press releases seem less newsworthy.
- Uncertain ROI as it’s hard to measure the direct impact on sales or conversions.