Use lead magnets (discounts, free trials) to capture email addresses
Offering a discount or a free trial in exchange for an email address is a great way to build your email list. However, some people might only sign up for freebies and not engage further.
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| Email marketing is a versatile tool for reaching both businesses and … |
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Quick Facts
Channel
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Pros
- Effective Lead Capture: Discounts and free trials entice people to share their email, providing you with valuable leads.
- Quick List Building: By offering something of value, you can rapidly grow your email list.
- Enhanced Engagement: Free trials allow potential customers to experience your product or service firsthand.
- Brand Awareness: Offering free trials can make people more aware of your brand.
- Customer Experience: Discounts can improve the customer experience and encourage purchases.
- Cost-Effective: This tactic is relatively inexpensive compared to other marketing strategies.
- Versatility: It can be used across various platforms and industries.
Cons
- Low-Quality Leads: Some people may only sign up for the freebie and are unlikely to convert.
- Potential Revenue Loss: Offering discounts and free trials can potentially reduce immediate revenue.
- High Expectations: Free trials can set high expectations that may not be met.
- Increased Churn: Some users may leave after the free trial ends.
- Spam Complaints: There is a risk of your emails being marked as spam.
- Resource Intensive: Managing a high volume of trial users can be resource-intensive.
- Brand Dilution: Frequent discounts might lower the perceived value of your brand or product.