Use local SEO strategies, such as Google My Business optimisation
Search Engines
Optimize your local SEO by setting up and fine-tuning your Google My Business profile. It’s a free but time-consuming way to attract more local customers and boost your visibility on Google searches.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Google My Business (Google Business Profile) | Google My Business (Google Business Profile) is a powerful tool by Go… |
Paid Only
|
Moderate
|
| Google PageSpeed Insights | Google PageSpeed Insights is a vital tool for marketing professionals… |
Paid Only
|
Moderate
|
| Google Search Console | Google Search Console is a powerful tool designed by Google to empowe… |
Paid Only
|
Moderate
|
| Google Tag Manager | Google Tag Manager (GTM) is a versatile tool for marketers, designed … |
Paid Only
|
Moderate
|
| Google Trends | Google Trends is a powerful analytical tool developed by Google that … |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Ethnic Minorities | Ethnic minorities are a diverse demographic group characterized by a … |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Construction | The Construction sector is a cornerstone of global economic developme… |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
Sub-strategy
| Name | Description |
|---|---|
| Content Optimization Strategy | Enhancing your content to perform better in search results and engage… |
| Reputation Management Strategy | Monitoring and influencing how your brand is perceived online and off… |
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| SEO Strategy | Improving your website to rank higher in search results, an SEO strat… |
Technologies
| Name | Description |
|---|---|
| Search Engine Optimisation (SEO) |
Channel
| Name | Description |
|---|---|
| Search Engines | Search engines are the go-to when you want to get noticed online. The… |
Sub-channel
| Name | Description |
|---|---|
| Google Search | A versatile platform for any business looking to boost visibility and… |
| Microsoft Bing Search | Bing Search helps you reach a broader audience by leveraging Microsof… |
| Yahoo Search | Yahoo Search is a digital advertising platform where you can get your… |
Quick Facts
Channel
Search Engines
Advertising Type
Search
Company
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Free
Pros
- Boosts Local Visibility: Optimizing Google My Business can significantly increase your business’s visibility in local searches.
- Free to Use: It’s a cost-effective strategy since setting up and managing your Google My Business profile is free.
- Easy Customer Communication: Customers can easily find and contact your business through various contact methods provided.
- Enhanced Credibility: Positive reviews on Google My Business can improve the trustworthiness and credibility of your business.
- Insights and Analytics: Provides useful insights into how customers search for and interact with your business.
- Supports Various Media: Allows uploading photos and posts, making your business more engaging.
- Improves Local SEO: A well-optimized profile enhances your chances of appearing in local three-pack searches, driving more organic traffic.
Cons
- Time-Consuming: Keeping your profile updated and responding to reviews requires consistent effort.
- Review Management: Negative reviews are publicly visible and must be managed properly to maintain business reputation.
- Limited Reach: Primarily benefits local customers, so if your business is not location-dependent, the benefits are lesser.
- Dependent on Google: Changes in Google’s algorithms can affect your visibility and search ranking.
- Potential for Spam: Listings are open to spam and fake reviews, which require monitoring.
- Competitive: Popular niches may find it challenging to stand out in highly saturated markets.
- Verification Process: The verification process can sometimes be lengthy and cumbersome.