Use local TV ads to drive traffic to nearby stores or events
Television
Local TV ads are a popular method to boost foot traffic to your nearby stores or events. They’re effective for a wide range of demographics, especially in geographically concentrated areas. However, they can get pricey, and measuring ROI might be tricky.
Tools
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Demographics
| Name | Description |
|---|---|
| Baby Boomers | Baby Boomers, born between 1946 and 1964, represent a powerful demogr… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Homeowners | Homeowners are a crucial demographic characterized by their investmen… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Brand Activation Strategy | Creating interactive experiences to engage customers and bring your b… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
| Cross-Channel Campaign Strategy | Coordinating marketing efforts across multiple channels to create a u… |
| Omnichannel Strategy | Creating a seamless customer experience across all channels—online an… |
Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
Channel
| Name | Description |
|---|---|
| Television | Television advertising is a powerful way to promote products and serv… |
Sub-channel
| Name | Description |
|---|---|
| Local TV | Local TV is great for reaching people in a specific area with video a… |
Quick Facts
Channel
Television
Advertising Type
TV
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Paid
Pros
- High reach in the local area, making it easier to target a specific geographic audience.
- Boosts local brand awareness by consistently reaching the local population.
- Visual appeal that can engage and attract potential customers to nearby stores or events.
- Combines with local events to create an integrated marketing campaign that drives traffic effectively.
- Frequent exposure as TV ads can be shown multiple times to reinforce the message and brand presence.
- Ability to showcase products or services in a compelling manner through video content.
- Enhances credibility by associating the brand with established local TV networks.
Cons
- High costs associated with producing and airing TV ads, especially during peak hours.
- Measurement difficulties in tracking ROI and conversions from TV ads to in-store traffic.
- Limited shelf life as TV ads have specific run times and need constant updating.
- Viewer habits have shifted, and more people are consuming content online or on streaming platforms.
- Risk of ad skipping as viewers may change channels or ignore ads during commercial breaks.
- Volume constraints as there are limited ad slots available, especially during prime times.
- Production complexity requiring professional video creation, editing, and compliance with broadcasting standards.