Use media pitches to secure coverage in relevant outlets

PR

Pitching to media outlets can help you gain valuable coverage without spending a dime. It’s a great way to boost your brand’s visibility and reputation. But it takes some effort, and results aren’t guaranteed.

Tools

Name Description Pricing Ease of Use
Agility PR Solutions Agility PR Solutions offers cutting-edge tools for public relations p…
Paid Only
Moderate
Cision Cision is a comprehensive marketing tool designed to enhance brand aw…
Paid Only
Moderate
CoverageBook CoverageBook is a dynamic tool designed to streamline the PR reportin…
Paid Only
from $99.00/mo
Moderate
Critical Mention Critical Mention is a leading media monitoring and analytics platform…
Paid Only
Moderate
Meltwater Meltwater is a comprehensive media intelligence platform designed for…
Paid Only
Moderate
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Objectives

Name Description
Brand Awareness Brand awareness is the marketing objective of increasing a brand's vi…
Enhance Brand Reputation Enhancing brand reputation involves cultivating a favorable perceptio…
Reach Reach is a key marketing objective focused on maximizing the exposure…
Trust and Loyalty Trust and loyalty are crucial marketing objectives that underpin long…

Demographics

Name Description
Entrepreneurs Entrepreneurs are typically characterized by their innovation, risk-t…
Environmentalists Environmentalists are a vital demographic characterized by their dedi…
Gen Z Generation Z, born between 1997 and 2012, is a cohort characterized b…
Health and Fitness Enthusiasts Health and Fitness Enthusiasts are a vibrant demographic, defined by …
High-Income Earners High-Income Earners are characterized by their significant financial …
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Promotes

Name Description
Brand Brand represents the unique identity of a business, encompassing its …
Cause Cause is an initiative that addresses social, environmental, or econo…
Event The 'Event' is a strategic platform that enables marketers to connect…
Podcast Podcasts are digital audio files available for streaming or download,…
Service The 'Service' is an innovative solution tailored to address current c…

Sectors

Name Description
Arts and Entertainment The Arts and Entertainment sector is a dynamic industry encompassing …
Communication The Communication sector encompasses a broad array of services and te…
Education The Education sector encompasses institutions such as schools, colleg…
Financial Services The Financial Services sector is a vital part of the global economy, …
Healthcare The Healthcare sector is a critical pillar of the global economy, enc…
»

Strategy

Name Description
Brand Marketing Strategies Building a brand's identity involves creating a unique image that con…
Content Marketing Strategies Creating valuable content attracts and engages customers, building tr…
Crisis Management Strategies Handling a crisis involves quick, transparent communication to manage…
Digital Marketing Strategies Using online channels to reach customers can boost your visibility an…
Influencer Marketing Strategies Partnering with influencers helps you reach their followers, boosting…
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Sub-strategy

Name Description
Brand Awareness Strategy Building a brand awareness strategy means getting your brand noticed …
Content Distribution Strategy Sharing your content through various channels to reach your audience,…
Crisis Communication Strategy Responding effectively to negative events to protect your brand's rep…
Reputation Management Strategy Monitoring and influencing how your brand is perceived online and off…
Influencer Event Strategy Hosting events where influencers experience and promote your brand in…
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Technologies

Channel

Name Description
PR Public Relations (PR) focuses on building and maintaining a positive …

Sub-channel

Name Description
Media Relations Media relations help you build a positive public image by getting you…
Press Releases Press releases are official statements issued to media outlets, desig…
Magazines Magazines are a unique way to reach targeted audiences through engagi…
Newspapers Newspapers offer a tangible way to reach a wide, often loyal audience…

Quick Facts

Channel

PR

Advertising Type

Print

Difficulty Level

Intermediate

Estimated Cost

Medium

Time to Impact

Short (Weeks)

Tags

B2B
B2C
Free

Pros

  • Boosts visibility by reaching a wider audience through established media channels.
  • Cost-effective as it doesn’t require direct payment to secure coverage.
  • Enhances brand credibility by being featured in reputable outlets.
  • Drives organic traffic from interested readers or viewers.
  • Facilitates networking opportunities with media professionals.
  • Diversifies marketing efforts beyond typical advertising platforms.
  • Builds long-term relationships with media outlets for future coverage.

Cons

  • Time-consuming as it requires crafting personalized pitches and follow-ups.
  • Uncertain outcomes since there’s no guarantee of coverage.
  • Competitive space with many brands vying for media attention.
  • Quality control issues, as you can’t dictate the final output.
  • Requires media connections which can be challenging for newcomers.
  • Limited by relevance; not all media outlets will be interested in every pitch.
  • Potential for rejection, which can be discouraging.