Use NPS (Net Promoter Score) surveys to measure customer satisfaction

Email

Measure how happy customers are with your brand or service by using NPS surveys. They provide clear insights but sometimes lack depth. They’re helpful for improving customer experience but can be time-consuming.

Tools

Name Description Pricing Ease of Use
CustomerGauge CustomerGauge is a robust experience management platform designed to …
Paid Only
Moderate
Delighted Delighted is a leading customer feedback and experience management to…
Paid Only
from $224.00/mo
Moderate
GetFeedback GetFeedback is a sophisticated customer feedback platform designed fo…
Paid Only
Moderate
InMoment InMoment is a leading customer experience management platform designe…
Paid Only
Moderate
Medallia Medallia is a leading customer experience management platform designe…
Paid Only
Moderate
»

Objectives

Name Description
Customer Satisfaction Customer Satisfaction as a marketing objective focuses on understandi…
Enhance Brand Reputation Enhancing brand reputation involves cultivating a favorable perceptio…
Retention Retention in marketing focuses on keeping existing customers engaged …
Trust and Loyalty Trust and loyalty are crucial marketing objectives that underpin long…

Demographics

Name Description
Entrepreneurs Entrepreneurs are typically characterized by their innovation, risk-t…
Gen X
Gen Z Generation Z, born between 1997 and 2012, is a cohort characterized b…
High-Income Earners High-Income Earners are characterized by their significant financial …
Millennials Millennials, or Generation Y, are individuals born between 1981 and 1…
»

Promotes

Name Description
Brand Brand represents the unique identity of a business, encompassing its …
SaaS Software as a Service (SaaS) is a cloud-based service where instead o…
Service The 'Service' is an innovative solution tailored to address current c…

Sectors

Name Description
Arts and Entertainment The Arts and Entertainment sector is a dynamic industry encompassing …
Communication The Communication sector encompasses a broad array of services and te…
Education The Education sector encompasses institutions such as schools, colleg…
Financial Services The Financial Services sector is a vital part of the global economy, …
Healthcare The Healthcare sector is a critical pillar of the global economy, enc…
»

Strategy

Name Description
Customer Retention Strategies Keeping customers loyal involves personalized communication, rewards,…
Data-Driven Marketing Strategies Using data to guide marketing decisions helps target the right audien…
Loyalty and Rewards Strategies Encouraging repeat business through loyalty programs and rewards can …

Sub-strategy

Name Description
Customer Feedback Strategy Gathering and analyzing customer feedback to improve products, servic…
Customer Loyalty Strategy Encouraging repeat business through rewards, excellent service, and p…
Customer Insights Strategy Understanding customer behavior and preferences to tailor your market…
Data Analytics Strategy Leveraging data to make informed business decisions, improve performa…
Predictive Analytics Strategy Using data and algorithms to forecast future trends and behaviors, a …
»

Technologies

Name Description
Email Marketing & CRM

Channel

Name Description
Email Email marketing is a versatile tool for reaching both businesses and …

Sub-channel

Name Description
Newsletters Newsletters are an effective way to keep your audience informed and e…
Promotional Emails Promotional emails are a direct way to reach customers with targeted …
Transactional Emails Transactional emails are a reliable way to engage with customers thro…

Quick Facts

Channel

Email

Advertising Type

Email

Difficulty Level

Intermediate

Estimated Cost

Medium

Time to Impact

Short (Weeks)

Tags

B2B
B2C

Pros

  • Straightforward to implement and easy for customers to understand.
  • Effective in identifying promoters who can refer your service to others.
  • Valuable feedback that can guide business improvements.
  • Helps to track customer satisfaction trends over time.
  • Simple way to measure customer loyalty and predict potential growth.
  • Identifies detractors who may negatively impact your brand reputation.
  • Supports strategic decisions based on customer feedback.

Cons

  • Limited in-depth feedback as it relies on a single score.
  • May not provide actionable insights without additional follow-up questions.
  • Non-responders can skew data if the response rate is low.
  • NPS results can be influenced by temporary factors, not always reflecting long-term satisfaction.
  • Requires ongoing effort to analyze and interpret the data effectively.
  • Variability in interpretation of the score by different customers.
  • Potential bias if survey is not properly sampled across customer base.