Use NPS (Net Promoter Score) surveys to measure customer satisfaction
Measure how happy customers are with your brand or service by using NPS surveys. They provide clear insights but sometimes lack depth. They’re helpful for improving customer experience but can be time-consuming.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| CustomerGauge | CustomerGauge is a robust experience management platform designed to … |
Paid Only
|
Moderate
|
| Delighted | Delighted is a leading customer feedback and experience management to… |
Paid Only
from $224.00/mo
|
Moderate
|
| GetFeedback | GetFeedback is a sophisticated customer feedback platform designed fo… |
Paid Only
|
Moderate
|
| InMoment | InMoment is a leading customer experience management platform designe… |
Paid Only
|
Moderate
|
| Medallia | Medallia is a leading customer experience management platform designe… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Communication | The Communication sector encompasses a broad array of services and te… |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
Strategy
| Name | Description |
|---|---|
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
Sub-strategy
| Name | Description |
|---|---|
| Points-Based Loyalty Strategy | Rewarding customers with points for purchases and engagement, which c… |
| Tiered Loyalty Strategy | Rewarding customers based on different levels of loyalty, with higher… |
Technologies
| Name | Description |
|---|---|
| Email Marketing & CRM |
Channel
| Name | Description |
|---|---|
| Email marketing is a versatile tool for reaching both businesses and … |
Sub-channel
| Name | Description |
|---|---|
| Newsletters | Newsletters are an effective way to keep your audience informed and e… |
| Promotional Emails | Promotional emails are a direct way to reach customers with targeted … |
| Transactional Emails | Transactional emails are a reliable way to engage with customers thro… |
Quick Facts
Channel
Advertising Type
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Straightforward to implement and easy for customers to understand.
- Effective in identifying promoters who can refer your service to others.
- Valuable feedback that can guide business improvements.
- Helps to track customer satisfaction trends over time.
- Simple way to measure customer loyalty and predict potential growth.
- Identifies detractors who may negatively impact your brand reputation.
- Supports strategic decisions based on customer feedback.
Cons
- Limited in-depth feedback as it relies on a single score.
- May not provide actionable insights without additional follow-up questions.
- Non-responders can skew data if the response rate is low.
- NPS results can be influenced by temporary factors, not always reflecting long-term satisfaction.
- Requires ongoing effort to analyze and interpret the data effectively.
- Variability in interpretation of the score by different customers.
- Potential bias if survey is not properly sampled across customer base.