Use outbound telemarketing to gather customer feedback
Telemarketing
Outbound telemarketing can be a great way to gather customer feedback directly from the source. While it offers personal interaction and immediate responses, it can be time-consuming and often viewed as intrusive by customers.
Objectives
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Demographics
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Promotes
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Sectors
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Strategy
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Sub-strategy
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Technologies
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Channel
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| Telemarketing | Telemarketing involves calling potential customers to promote product… |
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Quick Facts
Channel
Telemarketing
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Pros
- Direct interaction: You can get immediate and direct feedback from customers, offering a clearer understanding of their experiences and concerns. - Personal touch: The one-on-one nature of calls can make customers feel valued and heard. - Immediate responses: Unlike surveys or emails, telemarketing allows for real-time interaction and quicker feedback collection. - Targeted feedback: You can select specific demographics or customer segments to gather more focused insights. - Improve relationships: Speaking to customers directly can help in building and enhancing customer relationships and loyalty. - Clarify misunderstandings: Human interaction enables you to immediately address and clarify any misunderstandings or issues. - Identify trends: Regular calls can help identify trends or recurring issues that might not be noticeable through other feedback methods.
Cons
- Intrusive: Many customers find telemarketing calls to be intrusive and disruptive to their daily life. - Time-consuming: Conducting calls and gathering feedback can be a time-intensive process. - Negative perception: Telemarketing often carries a negative stigma which can potentially harm the brand’s image. - Scalability: Reaching a large audience can be challenging and requires significant manpower. - Costly: It’s generally more expensive than automated or digital feedback collection methods. - Training required: Staff needs proper training to conduct calls effectively and handle various customer responses. - Limited reach: Not all customers are willing to participate in telemarketing surveys, leading to potential bias in feedback collection.