Use POS displays to enhance brand visibility and recognition
In-Store
POS displays are a great way to boost brand visibility and get more recognition. They are mostly seen in places where people make purchases and can really catch the eye. However, it can be expensive and needs regular updating.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Blip Billboards | Blip Billboards is an innovative outdoor advertising platform that re… |
Paid Only
|
Moderate
|
| Broadsign | Broadsign is a leading digital signage platform that empowers markete… |
Paid Only
|
Moderate
|
| Clear Channel Outdoor | Clear Channel Outdoor is a leading outdoor advertising company specia… |
Paid Only
|
Moderate
|
| JCDecaux | JCDecaux is a leading global outdoor advertising company that special… |
Paid Only
|
Moderate
|
| Lamar | Lamar is a leading marketing tool specializing in outdoor advertising… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Parents | Parents are a diverse demographic group, defined by their role in rai… |
| Students | Students are a vibrant and evolving demographic, primarily aged 16-24… |
| Suburban Residents | Suburban residents are a vital demographic characterized by their fam… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
Sectors
| Name | Description |
|---|---|
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
| Product Marketing Strategies | Promoting a product involves highlighting its benefits, targeting the… |
| Sales Strategies | Boosting sales involves understanding customer needs, effective commu… |
Sub-strategy
| Name | Description |
|---|---|
| Product Sampling Strategy | Offering free samples to potential customers to let them try your pro… |
| Omnichannel Strategy | Creating a seamless customer experience across all channels—online an… |
Technologies
| Name | Description |
|---|---|
| Other |
Channel
| Name | Description |
|---|---|
| In-Store | In-Store marketing involves promoting products or services directly w… |
Sub-channel
| Name | Description |
|---|---|
| In-Store Promotions | In-store promotions are a traditional way to boost sales and brand aw… |
| Point-of-Sale (POS) Displays | Point-of-Sale (POS) Displays catch customers' attention right at the … |
Quick Facts
Channel
In-Store
Advertising Type
Display
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Paid
Pros
- High Impact: POS displays capture immediate customer attention at the point of purchase.
- Boost Sales: They can encourage impulse buying, boosting overall sales.
- Versatile: Suitable for various products and services.
- Brand Recall: Increases brand recall as customers associate the display with the purchase.
- Cost-Effective: Despite the upfront cost, they can be more cost-effective in the long run compared to other ads.
- Customization: They can be tailored for different campaigns or seasons.
- Customer Insights: Provide valuable on-ground customer behavior insights.
Cons
- Costly: High initial setup cost for displays and designs.
- Limited Reach: Only targets customers already in-store.
- Maintenance: Requires regular updates and maintenance.
- Space Limitation: Needs physical space which might be limited.
- Short Attention Span: Customers might overlook them if not strategically placed.
- Dependency: Heavily reliant on effective design to attract attention.
- Competition: Many brands use POS displays, leading to clutter.