Use POS displays to promote new or seasonal products
In-Store
Promote your new or seasonal products using point-of-sale (POS) displays. It’s a great way to catch the eye of customers already in-store. While effective for boosting sales and brand awareness, it may require periodic updates and a good design to stand out.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Shopify POS | Shopify POS is a sophisticated point-of-sale system designed to strea… |
Paid Only
|
Moderate
|
| Square POS | Square POS is a versatile point-of-sale solution designed to streamli… |
Paid Only
|
Moderate
|
| TouchBistro | TouchBistro is an innovative restaurant management platform designed … |
Paid Only
|
Moderate
|
| Trax Retail | Trax Retail is a leading retail analytics platform designed to enhanc… |
Paid Only
|
Moderate
|
| Vend | Vend is a versatile point-of-sale (POS) system designed for retail bu… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Product Launch | A product launch is a strategic marketing objective designed to intro… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
Demographics
| Name | Description |
|---|---|
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Men | Men represent a diverse demographic with varying interests and life s… |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Parents | Parents are a diverse demographic group, defined by their role in rai… |
| Students | Students are a vibrant and evolving demographic, primarily aged 16-24… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
Sectors
| Name | Description |
|---|---|
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Product Marketing Strategies | Promoting a product involves highlighting its benefits, targeting the… |
| Sales Strategies | Boosting sales involves understanding customer needs, effective commu… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Brand Activation Strategy | Creating interactive experiences to engage customers and bring your b… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
| Pop-Up Shops Strategy | Setting up temporary retail locations to create buzz and engage custo… |
| Product Sampling Strategy | Offering free samples to potential customers to let them try your pro… |
Technologies
| Name | Description |
|---|---|
| Other |
Channel
| Name | Description |
|---|---|
| In-Store | In-Store marketing involves promoting products or services directly w… |
Sub-channel
| Name | Description |
|---|---|
| In-Store Promotions | In-store promotions are a traditional way to boost sales and brand aw… |
| Point-of-Sale (POS) Displays | Point-of-Sale (POS) Displays catch customers' attention right at the … |
Quick Facts
Channel
In-Store
Advertising Type
OOH
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Pros
- Increased visibility will likely lead to higher sales of new or seasonal products.
- Targeted marketing ensures that your message reaches customers who are already in the buying mood.
- Cost-effective since POS displays generally require a one-time cost without ongoing expenses.
- Enhances customer experience by making the shopping environment more engaging and informative.
- Versatile design options that can be changed to suit different products or seasons.
- Immediate impact as customers view the display while making purchase decisions.
- Strong brand reinforcement, making your products and brand more memorable to customers.
Cons
- Initial setup costs could be high if premium materials or professional design services are used.
- Space constraints in-store may limit where displays can be placed effectively.
- Periodic updates are needed to keep the displays relevant to current promotions.
- Design challenges as poorly designed displays may fail to attract attention.
- Limited reach since only in-store customers will interact with the displays.
- Potential for clutter, making the store look messy if too many displays are used.
- Vandalism risk with some displays potentially being damaged in busy or high-traffic areas.