Use post-purchase follow-up emails to recommend complementary products
Post-purchase follow-up emails suggest products that go well with a customer’s recent purchase. It’s great for boosting sales and customer loyalty but can feel a bit spammy if overdone.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| AWeber | AWeber is a leading email marketing platform designed to streamline c… |
Paid Only
|
Moderate
|
| ActiveCampaign | ActiveCampaign is a comprehensive marketing automation tool designed … |
Paid Only
from $29.00/mo
|
Moderate
|
| Constant Contact | Constant Contact is a robust marketing tool designed to empower busin… |
Paid Only
|
Moderate
|
| Drip | Drip is a sophisticated marketing automation platform designed to enh… |
Paid Only
from $39.00/mo
|
Moderate
|
| HubSpot Email Marketing | HubSpot Email Marketing enables marketing professionals to design, au… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Urban Dwellers | Urban Dwellers represent a dynamic demographic group characterized by… |
Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
Strategy
| Name | Description |
|---|---|
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Email Marketing Strategy | Sending targeted emails to your audience to promote products, share u… |
| Points-Based Loyalty Strategy | Rewarding customers with points for purchases and engagement, which c… |
| Tiered Loyalty Strategy | Rewarding customers based on different levels of loyalty, with higher… |
| Omnichannel Strategy | Creating a seamless customer experience across all channels—online an… |
Technologies
| Name | Description |
|---|---|
| Email Marketing & CRM |
Channel
| Name | Description |
|---|---|
| Email marketing is a versatile tool for reaching both businesses and … |
Sub-channel
| Name | Description |
|---|---|
| Drip Campaigns | Drip campaigns are a smart way to stay connected with your audience o… |
| Newsletters | Newsletters are an effective way to keep your audience informed and e… |
| Promotional Emails | Promotional emails are a direct way to reach customers with targeted … |
| Transactional Emails | Transactional emails are a reliable way to engage with customers thro… |
Quick Facts
Channel
Advertising Type
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Boosts sales as customers are more likely to buy complementary products.
- Enhances customer loyalty by anticipating customer needs and preferences.
- Improves customer satisfaction when recommendations are relevant.
- Low cost to implement and execute, especially with email automation tools.
- Strengthens brand trust by showing customers you understand their needs.
- Easy to measure effectiveness through metrics like open rates and conversion rates.
- Encourages repeat purchases, thus increasing customer lifetime value.
Cons
- Can feel spammy if irrelevant products are suggested.
- Risk of opt-outs if customers find frequent emails annoying.
- Requires good data analysis to make accurate recommendations.
- Potential for technical issues like email deliverability problems.
- May not be effective for all types of products or industries.
- Depends on customer goodwill, which can be fleeting if recommendations miss the mark.
- Limited personalization if you don’t have sufficient data on customer preferences.