Use PPC and social media ads to attract new customers

Social Media

Attract new customers with PPC and social media ads by targeting specific demographics and interests. They can be highly effective but require ongoing budget and optimization.

Tools

Name Description Pricing Ease of Use
AdEspresso AdEspresso is a user-friendly tool for creating, managing, and optimi…
Freemium
from $49.99/mo
Easy
AdRoll AdRoll is a comprehensive platform for running display, social, and e…
Paid Only
from $99.99/mo
Moderate
AdStage AdStage is a versatile ad management platform that excels at lead gen…
Paid Only
from $129.99/mo
Moderate
Adzooma Adzooma is a cutting-edge marketing platform designed to streamline a…
Paid Only
Moderate
Amazon Ads Console Amazon Ads Console is a sophisticated marketing tool designed to empo…
Paid Only
Moderate
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Objectives

Name Description
Brand Awareness Brand awareness is the marketing objective of increasing a brand's vi…
Customer Acquisition Customer Acquisition is the process of attracting and converting new …
Lead Generation Lead generation is a vital marketing objective that focuses on identi…
Reach Reach is a key marketing objective focused on maximizing the exposure…
Sales The marketing objective 'Sales' focuses on increasing revenue through…
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Demographics

Name Description
Entrepreneurs Entrepreneurs are typically characterized by their innovation, risk-t…
Gen Z Generation Z, born between 1997 and 2012, is a cohort characterized b…
High-Income Earners High-Income Earners are characterized by their significant financial …
LGBTQ+ Community The LGBTQ+ community is a dynamic and diverse demographic group defin…
Millennials Millennials, or Generation Y, are individuals born between 1981 and 1…
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Promotes

Name Description
App The 'App' is a cutting-edge digital platform crafted to enhance user …
Brand Brand represents the unique identity of a business, encompassing its …
Content Content is a fundamental element of contemporary marketing, encompass…
Digital Product A Digital Product refers to an intangible asset distributed in digita…
Event The 'Event' is a strategic platform that enables marketers to connect…
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Sectors

Name Description
Arts and Entertainment The Arts and Entertainment sector is a dynamic industry encompassing …
Education The Education sector encompasses institutions such as schools, colleg…
Financial Services The Financial Services sector is a vital part of the global economy, …
Food and Beverage The Food and Beverage sector is a vital part of the global economy, e…
Healthcare The Healthcare sector is a critical pillar of the global economy, enc…
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Strategy

Name Description
Customer Acquisition Strategies Attracting new customers involves various tactics like ads, social me…
Digital Marketing Strategies Using online channels to reach customers can boost your visibility an…
Multichannel Marketing Strategies Reaching customers through multiple channels, like social media, emai…

Sub-strategy

Name Description
Lead Generation Strategy Attracting potential customers and capturing their interest through v…
PPC Strategy Pay-per-click (PPC) strategy involves paying for ads to appear in sea…
Social Media Strategy Creating and sharing content on social media platforms to engage with…
Market Penetration Strategy Increasing market share for existing products through tactics like co…
Cross-Channel Campaign Strategy Coordinating marketing efforts across multiple channels to create a u…
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Technologies

Name Description
Advertising & Paid Media Advertising & Paid Media technology encompasses tools and platforms d…

Channel

Name Description
Social Media Social media platforms let you connect with your audience, share cont…

Sub-channel

Name Description
Google Display Network Google Display Network helps you reach a wide audience with visually …
Google Search A versatile platform for any business looking to boost visibility and…
Microsoft Bing Search Bing Search helps you reach a broader audience by leveraging Microsof…
Yahoo Search Yahoo Search is a digital advertising platform where you can get your…
Facebook Market on one of the most popular social media platforms. Great for t…
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Quick Facts

Channel

Social Media

Advertising Type

Social

Difficulty Level

Intermediate

Estimated Cost

Medium

Time to Impact

Short (Weeks)

Tags

B2C
Paid

Pros

  • Highly Targeted: Reach specific audiences based on demographics and interests.
  • Measurable Results: Track performance and adjust strategies in real-time.
  • Scalable: Easily increase or decrease budget based on performance.
  • Quick Setup: Campaigns can be launched relatively quickly.
  • Wide Reach: Access to a large number of potential customers.
  • Flexibility: Various ad formats and platforms available.
  • ROI-Focused: Can be optimized for specific outcomes like conversions or traffic.

Cons

  • Costly: Requires a budget, and costs can escalate if not managed properly.
  • Time-Consuming: Needs constant monitoring and adjustment.
  • Competitive: High competition can drive up costs.
  • Ad Fatigue: Audiences can get tired of seeing the same ads.
  • Complex: Requires knowledge and experience to manage effectively.
  • Platform Policies: Subject to changes in platform rules and policies.
  • Click Fraud: Risk of invalid clicks affecting performance.