Use press releases for brand positioning and awareness
PR
Press releases are a great way to boost your brand’s visibility and credibility through media coverage. They’re cost-effective but require a compelling story and media contacts. However, success isn’t guaranteed and may need multiple attempts.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| PR Newswire | PR Newswire is a leading global communications platform that enables … |
Paid Only
|
Moderate
|
| PRWeb | PRWeb is a leading online press release distribution service designed… |
Paid Only
|
Moderate
|
| Prowly | Prowly is a comprehensive public relations and media management platf… |
Paid Only
|
Moderate
|
| TrendKite | TrendKite is a powerful PR analytics platform designed to transform t… |
Paid Only
|
Moderate
|
| eReleases | eReleases is a leading press release distribution service that enhanc… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Ethnic Minorities | Ethnic minorities are a diverse demographic group characterized by a … |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Cause | Cause is an initiative that addresses social, environmental, or econo… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Aerospace and Defense | The Aerospace and Defense sector encompasses the development and manu… |
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Communication | The Communication sector encompasses a broad array of services and te… |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
Strategy
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Thought Leadership Strategies | Sharing expert insights and innovative ideas builds your reputation a… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Brand Positioning Strategy | Creating a brand positioning strategy means defining how you want you… |
| Rebranding Strategy | Revamping your brand's image and messaging, a rebranding strategy hel… |
| Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
Technologies
| Name | Description |
|---|---|
| Public Relations & Media Outreach |
Channel
| Name | Description |
|---|---|
| PR | Public Relations (PR) focuses on building and maintaining a positive … |
Sub-channel
| Name | Description |
|---|---|
| Media Relations | Media relations help you build a positive public image by getting you… |
| Press Releases | Press releases are official statements issued to media outlets, desig… |
| Magazines | Magazines are a unique way to reach targeted audiences through engagi… |
| Newspapers | Newspapers offer a tangible way to reach a wide, often loyal audience… |
Quick Facts
Channel
PR
Advertising Type
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Free
Pros
- Boosts brand visibility due to media coverage and potential broad audience reach.
- Cost-effective as it often doesn’t require a significant budget to distribute.
- Enhances credibility by being featured in reputed media outlets.
- Improves SEO through backlinks from media websites.
- Provides a professional image and showcases industry expertise.
- Drives website traffic especially when press releases are shared digitally.
- Can lead to direct inquiries from potential customers or clients who read the release.
Cons
- No guaranteed coverage as media outlets might not pick up the story.
- Requires a compelling story to capture media and public interest.
- Dependent on media relationships for better success rates.
- Can be time-consuming to write, distribute, and follow up.
- May be seen as biased since it’s a controlled piece from the company.
- Impact can be short-lived unless followed by additional marketing efforts.
- Challenging to measure ROI as direct results can be hard to track.