Use push notifications to engage users and drive retention
Mobile
Push notifications can recapture your users’ attention even after they’ve dropped off. It’s a straightforward way to keep users engaged, but can be annoying if overused. Easy to set up, low cost.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Airship | Airship is a leading customer engagement platform that empowers marke… |
Paid Only
|
Moderate
|
| Braze | Braze is a leading customer engagement platform designed for marketin… |
Paid Only
|
Moderate
|
| CleverTap | CleverTap is a leading customer engagement and retention platform des… |
Paid Only
|
Moderate
|
| Firebase | Firebase, a comprehensive app development platform by Google, empower… |
Paid Only
from $25.00/mo
|
Moderate
|
| Leanplum | Leanplum is a comprehensive mobile engagement platform designed to en… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
| LGBTQ+ Community | The LGBTQ+ community is a dynamic and diverse demographic group defin… |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Communication | The Communication sector encompasses a broad array of services and te… |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
Strategy
| Name | Description |
|---|---|
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Cross-Channel Campaign Strategy | Coordinating marketing efforts across multiple channels to create a u… |
| Omnichannel Strategy | Creating a seamless customer experience across all channels—online an… |
Technologies
| Name | Description |
|---|---|
| Other |
Channel
| Name | Description |
|---|---|
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
Sub-channel
| Name | Description |
|---|---|
| Mobile Apps | Mobile apps are a powerful tool for reaching users on the go. They of… |
| Push Notifications | Get your messages in front of users directly on their devices. They'r… |
Quick Facts
Channel
Mobile
Advertising Type
Display
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Pros
- Direct communication: Push notifications offer a direct path to communicate with your users, right on their mobile devices.
- Immediate engagement: They can drive immediate user engagement, encouraging users to open the app or take action instantly.
- High visibility: Since push notifications appear directly on the user’s screen, they are highly visible and hard to ignore.
- Personalization: Notifications can be personalized based on user behavior or preferences, enhancing the user experience.
- Easy setup: Setting up push notifications is relatively simple and doesn’t require extensive technical knowledge.
- Cost-effective: Push notifications are a low-cost marketing tool, making them accessible to businesses of all sizes.
- Retention booster: They help in retaining users by reminding them of the app or service, thereby increasing retention rates.
Cons
- User annoyance: If overused, push notifications can annoy users, leading them to disable notifications or uninstall the app.
- Opt-out risk: Users always have the option to opt-out of push notifications, which can limit the reach of your messages.
- Timing issues: Sending notifications at the wrong time can backfire, causing annoyance rather than engagement.
- Relevance issues: Irrelevant notifications can frustrate users, leading to negative perceptions of your brand.
- Privacy concerns: Users might have concerns over privacy and data security related to personalized notifications.
- Platform limitations: Different mobile platforms have varying rules and limitations regarding push notifications.
- Measurement challenges: Measuring the effectiveness of push notifications can be challenging without proper analytics tools.