Use relevant hashtags to increase content visibility

Social Media

Using relevant hashtags can boost how many people see your posts on social media. It helps you reach new audiences who are interested in similar topics. But, overusing hashtags or using irrelevant ones can come off as spammy and reduce effectiveness.

Tools

Name Description Pricing Ease of Use
Agorapulse Agorapulse is a comprehensive social media management tool designed t…
Paid Only
from $99.00/mo
Moderate
Analisa.io Analisa.io is a sophisticated analytics platform designed to empower …
Paid Only
Moderate
Buffer Buffer is a powerful social media management tool designed to streaml…
Paid Only
from $6.00/mo
Moderate
Hootsuite Hootsuite is a comprehensive social media management platform designe…
Paid Only
from $99.00/mo
Moderate
Iconosquare Iconosquare is a leading analytics and management platform designed f…
Paid Only
Moderate
»

Objectives

Name Description
Brand Awareness Brand awareness is the marketing objective of increasing a brand's vi…
Engagement Engagement in marketing refers to the interactions between a brand an…
Reach Reach is a key marketing objective focused on maximizing the exposure…
Traffic Increasing website traffic is a fundamental marketing objective focus…
Views The marketing objective 'Views' aims to maximize the number of times …

Demographics

Name Description
Entrepreneurs Entrepreneurs are typically characterized by their innovation, risk-t…
Gen Z Generation Z, born between 1997 and 2012, is a cohort characterized b…
Health and Fitness Enthusiasts Health and Fitness Enthusiasts are a vibrant demographic, defined by …
LGBTQ+ Community The LGBTQ+ community is a dynamic and diverse demographic group defin…
Millennials Millennials, or Generation Y, are individuals born between 1981 and 1…
»

Promotes

Name Description
Brand Brand represents the unique identity of a business, encompassing its …
Content Content is a fundamental element of contemporary marketing, encompass…
Event The 'Event' is a strategic platform that enables marketers to connect…
Podcast Podcasts are digital audio files available for streaming or download,…
Service The 'Service' is an innovative solution tailored to address current c…

Sectors

Name Description
Arts and Entertainment The Arts and Entertainment sector is a dynamic industry encompassing …
Communication The Communication sector encompasses a broad array of services and te…
Education The Education sector encompasses institutions such as schools, colleg…
Food and Beverage The Food and Beverage sector is a vital part of the global economy, e…
Healthcare The Healthcare sector is a critical pillar of the global economy, enc…
»

Strategy

Name Description
Content Marketing Strategies Creating valuable content attracts and engages customers, building tr…
Digital Marketing Strategies Using online channels to reach customers can boost your visibility an…
Influencer Marketing Strategies Partnering with influencers helps you reach their followers, boosting…
Viral Marketing Strategies Creating shareable content that quickly spreads online can boost bran…

Sub-strategy

Name Description
Content Creation Strategy Creating a content creation strategy means planning and producing val…
Content Distribution Strategy Sharing your content through various channels to reach your audience,…
Content Optimization Strategy Enhancing your content to perform better in search results and engage…
Social Media Strategy Creating and sharing content on social media platforms to engage with…
Content Virality Strategy Creating shareable and engaging content designed to go viral, spreadi…
»

Technologies

Name Description
Social Media Management

Channel

Name Description
Social Media Social media platforms let you connect with your audience, share cont…

Sub-channel

Name Description
Facebook Market on one of the most popular social media platforms. Great for t…
Instagram a visual-driven platform that's great for sharing photos and videos t…
LinkedIn LinkedIn is the go-to platform for professional networking and market…
Pinterest Pinterest is a visual discovery and bookmarking tool perfect for show…
Snapchat Snapchat is a fun and dynamic social media platform where you can rea…
»

Quick Facts

Channel

Social Media

Advertising Type

Social

Difficulty Level

Intermediate

Estimated Cost

Medium

Time to Impact

Short (Weeks)

Tags

B2B
B2C

Pros

  • Increased visibility: Hashtags help your content get discovered by users interested in specific topics.
  • Higher engagement: Relevant hashtags can lead to more likes, shares, and comments on your posts.
  • Audience targeting: You can reach niche or specific audiences by using industry-specific hashtags.
  • Cost-effective: Hashtagging is free and can significantly boost your organic reach without the need for paid ads.
  • Trending opportunities: Using trending hashtags can capitalize on current events or popular topics to boost visibility.
  • Brand awareness: Hashtags can help build your brand by associating it with specific themes or conversations.
  • Community building: Engaging with hashtags allows you to join conversations and connect with users sharing similar interests or needs.

Cons

  • Overuse spam: Using too many hashtags can look spammy and turn users off.
  • Irrelevant reach: Hashtags must be relevant; otherwise, they won’t attract the right audience.
  • Algorithm changes: Social media algorithms can affect how effective hashtags are over time.
  • Competitiveness: Popular hashtags can be highly competitive, making it hard to stand out.
  • Monitoring needed: Constantly refining and finding new hashtags requires ongoing effort.
  • Not universal: Hashtags work well on some platforms but are less effective on others like LinkedIn.
  • Shadowbanning: Misuse of hashtags can lead to shadowbanning, drastically reducing visibility.