Use rich media (images, videos) in notifications to increase engagement
Mobile
Using rich media like images and videos in notifications makes them more eye-catching and engaging, but it can also be seen as intrusive by some users. Balancing quality media with user preferences is key.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Airship | Airship is a leading customer engagement platform that empowers marke… |
Paid Only
|
Moderate
|
| Braze | Braze is a leading customer engagement platform designed for marketin… |
Paid Only
|
Moderate
|
| CleverTap | CleverTap is a leading customer engagement and retention platform des… |
Paid Only
|
Moderate
|
| Firebase | Firebase, a comprehensive app development platform by Google, empower… |
Paid Only
from $25.00/mo
|
Moderate
|
| Iterable | Iterable is a cross-channel marketing platform that empowers marketer… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| LGBTQ+ Community | The LGBTQ+ community is a dynamic and diverse demographic group defin… |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Small Business Owners | Small Business Owners are a vital demographic characterized by their … |
Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
| Podcast | Podcasts are digital audio files available for streaming or download,… |
Sectors
| Name | Description |
|---|---|
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Information Technology | The Information Technology (IT) sector is integral to the global econ… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Content Optimization Strategy | Enhancing your content to perform better in search results and engage… |
| Email Marketing Strategy | Sending targeted emails to your audience to promote products, share u… |
| Social Media Strategy | Creating and sharing content on social media platforms to engage with… |
Technologies
| Name | Description |
|---|---|
| Email Marketing & CRM |
Channel
| Name | Description |
|---|---|
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
Sub-channel
| Name | Description |
|---|---|
| In-App Advertising | In-app advertising leverages the time people spend on mobile apps to … |
| Mobile Apps | Mobile apps are a powerful tool for reaching users on the go. They of… |
| Push Notifications | Get your messages in front of users directly on their devices. They'r… |
| SMS Marketing | SMS Marketing uses text messages to directly reach your customers' ph… |
Quick Facts
Channel
Mobile
Advertising Type
Display
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Increased Engagement: Rich media in notifications captures attention better than text alone, leading to higher engagement rates.
- Visual Appeal: Notifications with images and videos are visually more appealing and can leave a lasting impression on the user.
- Brand Differentiation: Using rich media helps differentiate your brand from competitors who may only use text notifications.
- Better Communication: Videos and images can convey messages quicker and more effectively than text, making communication clearer.
- Enhanced User Experience: Rich media can make notifications more enjoyable and interactive, contributing to a better user experience overall.
- Higher Click-Through Rates: Notifications with multimedia often have higher click-through rates, driving more traffic to your app or website.
- Personalization Potential: Rich media allows for more personalization options, tailoring content to user preferences and behavior.
Cons
- Intrusiveness: Some users may find multimedia notifications intrusive and annoying, leading to app uninstalls or notification opt-outs.
- Resource Intensive: Creating high-quality images and videos for notifications can be time-consuming and resource-intensive.
- Compatibility Issues: Not all devices or notification platforms support rich media, potentially limiting your reach.
- Data Usage: Multimedia notifications consume more data, which could be a concern for users with limited data plans.
- Lower Open Rates: Users may ignore notifications with rich media if they perceive them as ads, leading to lower open rates.
- Technical Challenges: Implementing rich media in notifications requires more technical expertise and can be challenging to set up.
- Frequency Management: Sending too many rich media notifications may overwhelm users, requiring careful frequency management.