Use samples to cross-promote complementary products
In-Store
Using samples to cross-promote complementary products is a clever way to boost sales and customer satisfaction. People love freebies and are more likely to explore related products. Keep in mind, though, it’s not always cheap and can be a bit tricky to implement effectively.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Sampler | Sampler is an innovative marketing tool designed to enhance customer … |
Paid Only
|
Moderate
|
| Sampleserve | Sampleserve is a cutting-edge marketing tool designed to streamline c… |
Paid Only
|
Moderate
|
| Samplrr | Samplrr is a cutting-edge marketing tool designed to enhance brand aw… |
Paid Only
|
Moderate
|
| Shopify | Shopify is a robust e-commerce platform designed to empower businesse… |
Paid Only
from $39.00/mo
|
Moderate
|
| Square Marketing | Square Marketing is a comprehensive tool designed to streamline marke… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Expecting Parents | Expecting parents are a unique demographic characterized by their ant… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
| Product Marketing Strategies | Promoting a product involves highlighting its benefits, targeting the… |
Sub-strategy
| Name | Description |
|---|---|
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Brand Activation Strategy | Creating interactive experiences to engage customers and bring your b… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
| Product Sampling Strategy | Offering free samples to potential customers to let them try your pro… |
| Upselling and Cross-Selling Strategy | Encouraging customers to buy more or upgrade their purchase with rela… |
Technologies
| Name | Description |
|---|---|
| Ecommerce Platforms & Marketplaces |
Channel
| Name | Description |
|---|---|
| In-Store | In-Store marketing involves promoting products or services directly w… |
Sub-channel
| Name | Description |
|---|---|
| In-Store Promotions | In-store promotions are a traditional way to boost sales and brand aw… |
| Point-of-Sale (POS) Displays | Point-of-Sale (POS) Displays catch customers' attention right at the … |
| Sampling Events | Sampling events are all about giving people a chance to try your prod… |
Quick Facts
Channel
In-Store
Advertising Type
Direct Mail
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Free
Pros
- Increases customer engagement as people love receiving free samples, which can encourage them to explore and purchase related products.
- Boosts sales by introducing customers to complementary products they may not have considered otherwise.
- Enhances customer satisfaction by providing added value through sample offerings, making customers feel appreciated.
- Builds brand loyalty as customers are more likely to return to a brand that offers freebies and additional value.
- Encourages word-of-mouth marketing as satisfied customers are likely to share their positive experiences with friends and family.
- Cost-effective marketing strategy when compared to other forms of advertising, especially if samples lead to increased sales and customer retention.
- Provides valuable feedback as customers can try and provide feedback on complementary products, helping to improve future offerings.
Cons
- Can be expensive to produce and distribute samples, especially if the products have high production costs.
- Not always guaranteed to result in sales as some customers may take the samples without making a purchase.
- Logistical challenges in terms of selecting the right products to sample and coordinating distribution effectively.
- Risk of devaluing the main product if too many free samples are given away, making the main product seem less valuable.
- Possible negative environmental impact due to increased production and packaging waste associated with sample distribution.
- Limited reach if the samples are only distributed in-store or via specific events, potentially missing a wider audience.
- Measuring ROI can be challenging as it’s not always easy to track the direct impact of sample distribution on sales and customer retention.