Use scarcity and urgency to encourage conversions
Leveraging scarcity and urgency techniques can drive quick sales and boost engagement as people feel they might miss out. It works great but can sometimes come across as pushy if overused.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Drip | Drip is a sophisticated marketing automation platform designed to enh… |
Paid Only
from $39.00/mo
|
Moderate
|
| Emarsys | Emarsys is a sophisticated omnichannel customer engagement platform d… |
Paid Only
|
Moderate
|
| Gleam | Gleam is a versatile marketing platform designed to amplify brand awa… |
Paid Only
|
Moderate
|
| HubSpot Email Marketing | HubSpot Email Marketing enables marketing professionals to design, au… |
Paid Only
|
Moderate
|
| Iterable | Iterable is a cross-channel marketing platform that empowers marketer… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Small Business Owners | Small Business Owners are a vital demographic characterized by their … |
Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Pricing Strategies | Setting the right price involves balancing profitability and customer… |
| Sales Strategies | Boosting sales involves understanding customer needs, effective commu… |
Sub-strategy
| Name | Description |
|---|---|
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Referral Marketing Strategy | Encouraging existing customers to refer new ones by offering incentiv… |
| Email Marketing Strategy | Sending targeted emails to your audience to promote products, share u… |
| PPC Strategy | Pay-per-click (PPC) strategy involves paying for ads to appear in sea… |
| Discount and Promotional Pricing Strategy | Offering temporary price reductions to boost sales and attract custom… |
Technologies
| Name | Description |
|---|---|
| Email Marketing & CRM |
Channel
| Name | Description |
|---|---|
| Email marketing is a versatile tool for reaching both businesses and … |
Sub-channel
| Name | Description |
|---|---|
| Drip Campaigns | Drip campaigns are a smart way to stay connected with your audience o… |
| Newsletters | Newsletters are an effective way to keep your audience informed and e… |
| Promotional Emails | Promotional emails are a direct way to reach customers with targeted … |
| Transactional Emails | Transactional emails are a reliable way to engage with customers thro… |
Quick Facts
Channel
Advertising Type
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Pros
- High conversion rates
- Immediate engagement
- Boosts sales quickly
- Helps clear inventory
- Can be cost-effective
- Works across industries
- Attracts attention
Cons
- Can seem pushy
- Might affect brand trust if overused
- Not a long-term strategy
- Audience might become desensitized
- Needs ongoing management
- Can lead to buyer’s remorse
- Requires precise timing