Use SMS for timely updates (order status, appointment reminders)
Mobile
Using SMS to send timely updates like order statuses and appointment reminders keeps customers informed and satisfied. It’s quick and direct but isn’t free and won’t work for everyone. SMS marketing requires customers to opt-in.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| CallFire | CallFire is a robust cloud-based communications platform designed to … |
Paid Only
from $99.00/mo
|
Moderate
|
| CallHub | CallHub is a versatile marketing tool designed to enhance multi-chann… |
Paid Only
|
Moderate
|
| EZ Texting | EZ Texting is a robust mobile marketing platform empowering businesse… |
Paid Only
|
Moderate
|
| SimpleTexting | SimpleTexting is a powerful SMS marketing platform that enables busin… |
Paid Only
from $29.00/mo
|
Moderate
|
| Twilio | Twilio is a leading cloud communications platform enabling businesses… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Parents | Parents are a diverse demographic group, defined by their role in rai… |
| Professionals | Professionals are a diverse group typically aged 25 to 55, marked by … |
| Small Business Owners | Small Business Owners are a vital demographic characterized by their … |
Promotes
| Name | Description |
|---|---|
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Professional Services | The Professional Services sector encompasses a diverse range of indus… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Customer Feedback Strategy | Gathering and analyzing customer feedback to improve products, servic… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Customer Support Strategy | Providing timely and effective assistance to customers through variou… |
| Omnichannel Strategy | Creating a seamless customer experience across all channels—online an… |
Technologies
| Name | Description |
|---|---|
| Other |
Channel
| Name | Description |
|---|---|
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
Sub-channel
| Name | Description |
|---|---|
| Mobile Apps | Mobile apps are a powerful tool for reaching users on the go. They of… |
| Push Notifications | Get your messages in front of users directly on their devices. They'r… |
| SMS Marketing | SMS Marketing uses text messages to directly reach your customers' ph… |
Quick Facts
Channel
Mobile
Advertising Type
Direct Mail
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Quick and Direct: SMS messages are delivered almost instantly, providing timely updates to customers with minimal delay.
- High Open Rates: SMS open rates are significantly higher compared to emails, ensuring that your updates are more likely to be seen.
- Customer Convenience: By keeping customers informed about their orders or appointments, you enhance their overall satisfaction and convenience.
- Reduced No-Shows: Sending appointment reminders via SMS can help reduce the number of no-shows, increasing the efficiency of your operations.
- Personalized Communication: SMS messages can be personalized, making customers feel valued and improving their loyalty.
- Wide Reach: Almost everyone has a mobile phone, making SMS a versatile tool to reach a broad audience.
- Cost-Effective: Although not free, SMS marketing is relatively cost-effective, especially when compared to traditional marketing methods.
Cons
- Opt-In Requirement: Customers must opt-in to receive SMS updates, which can limit your reach.
- Message Limitations: SMS messages have a character limit, which can restrict the amount of information conveyed.
- Costs: Sending SMS messages involves a cost, and fees can add up with large volumes.
- Privacy Concerns: Customers may be concerned about sharing their phone numbers, affecting their willingness to opt-in.
- Risk of Annoyance: Frequent or irrelevant messages can annoy customers, leading to opt-outs.
- Regulatory Compliance: SMS marketing must comply with regulations like TCPA, adding complexity.
- No Visuals: Unlike emails, SMS messages are text-only, which limits creative marketing opportunities.