Use SMS surveys or polls to gather customer feedback
Mobile
Using SMS surveys or polls to gather customer feedback allows for quick, real-time insights directly from your audience. It’s efficient and easy to execute, though it may incur carrier charges and require a good contact list.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| EZ Texting | EZ Texting is a robust mobile marketing platform empowering businesse… |
Paid Only
|
Moderate
|
| SimpleTexting | SimpleTexting is a powerful SMS marketing platform that enables busin… |
Paid Only
from $29.00/mo
|
Moderate
|
| Twilio | Twilio is a leading cloud communications platform enabling businesses… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Students | Students are a vibrant and evolving demographic, primarily aged 16-24… |
| Tech Enthusiasts | Tech Enthusiasts are a dynamic demographic known for their passion fo… |
| Urban Dwellers | Urban Dwellers represent a dynamic demographic group characterized by… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
Strategy
| Name | Description |
|---|---|
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Customer Feedback Strategy | Gathering and analyzing customer feedback to improve products, servic… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
| Omnichannel Strategy | Creating a seamless customer experience across all channels—online an… |
Technologies
| Name | Description |
|---|---|
| Other |
Channel
| Name | Description |
|---|---|
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
Sub-channel
| Name | Description |
|---|---|
| Mobile Apps | Mobile apps are a powerful tool for reaching users on the go. They of… |
| Push Notifications | Get your messages in front of users directly on their devices. They'r… |
| SMS Marketing | SMS Marketing uses text messages to directly reach your customers' ph… |
Quick Facts
Channel
Mobile
Advertising Type
Direct Mail
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Direct feedback from customers helps in understanding their needs and improving products or services.
- High open rates of SMS ensure that your survey reaches a large audience quickly.
- Real-time insights enable swift action based on customer responses.
- Cost-effective method compared to many traditional survey approaches.
- Easy to implement with various existing tools and platforms supporting SMS surveys.
- Convenient for customers as they can respond on-the-go without much hassle.
- High response rates due to the personal nature of SMS communication.
Cons
- May incur carrier charges for sending and receiving messages, adding to costs.
- Requires a good contact list to be effective, which may not always be available.
- Limited character count in SMS can restrict the depth of feedback.
- Privacy concerns might arise as customers could be wary of sharing information via SMS.
- Not suitable for all demographics as some might find SMS intrusive or prefer other communication methods.
- Potential for low engagement if the survey or poll isn’t engaging enough.
- Difficulty in analyzing data if responses are not structured properly.