Use sponsorships to enhance community relations and goodwill
Community
Sponsorships build a stronger connection with the local community. They’re great for brand image and reputation but can be costly and require commitment. Perfect for showing community support and enhancing trust.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| OpenSponsorship | OpenSponsorship connects brands with athletes for seamless sponsorshi… |
Paid Only
|
Moderate
|
| Sponseasy | Sponseasy is a sophisticated marketing tool designed to streamline sp… |
Paid Only
|
Moderate
|
| SponsorMyEvent | SponsorMyEvent is a cutting-edge platform designed to streamline the … |
Paid Only
|
Moderate
|
| SponsorPitch | SponsorPitch is a data-driven platform designed for marketing profess… |
Paid Only
|
Moderate
|
| SponsorUnited | SponsorUnited is a premier sponsorship intelligence platform designed… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Environmentalists | Environmentalists are a vital demographic characterized by their dedi… |
| Ethnic Minorities | Ethnic minorities are a diverse demographic group characterized by a … |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| LGBTQ+ Community | The LGBTQ+ community is a dynamic and diverse demographic group defin… |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
Sectors
| Name | Description |
|---|---|
| Non-Profit | The Non-Profit sector encompasses organizations focused on addressing… |
| Public Sector | The Public Sector encompasses government-owned organizations and agen… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Partnership Marketing Strategies | Collaborating with other businesses can boost your reach and credibil… |
| Sustainability Marketing Strategies | Promoting eco-friendly practices can attract conscious consumers and … |
Sub-strategy
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Brand Loyalty Strategy | Building a brand loyalty strategy focuses on keeping customers coming… |
| Reputation Management Strategy | Monitoring and influencing how your brand is perceived online and off… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
| Strategic Alliances Strategy | Partnering with other businesses to leverage each other's strengths a… |
Technologies
| Name | Description |
|---|---|
| Public Relations & Media Outreach |
Channel
| Name | Description |
|---|---|
| Community | Connecting with audiences through communities builds trust, loyalty, … |
Sub-channel
| Name | Description |
|---|---|
| Community Relations | Community Relations is all about building strong relationships with t… |
| Conferences | Conferences are a great way to network and learn industry trends in p… |
| Sponsorships | Sponsorships allow brands to reach new audiences by associating with … |
| Trade Shows | Trade shows are bustling events where companies showcase their produc… |
| Sampling Events | Sampling events are all about giving people a chance to try your prod… |
Quick Facts
Channel
Community
Advertising Type
OOH
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Paid
Pros
- Positive Brand Perception: Sponsoring community events can significantly improve how the community perceives your brand.
- Enhanced Trust: Being visibly supportive in the community helps build trust among potential customers.
- Strong Local Presence: Sponsorships can establish a strong presence in local markets.
- Networking Opportunities: These events provide a chance to network with other sponsors and community leaders.
- Employee Engagement: Sponsorships can also boost employee morale by involving them in community activities.
- Targeted Advertising: It allows businesses to target specific local demographics effectively.
- Long-term Loyalty: Building strong community relations can lead to long-term customer loyalty and retention.
Cons
- High Costs: Sponsorships can be expensive, especially for prestigious events.
- Time-Consuming: Planning and executing sponsorships can require significant time and effort.
- Risk of Poor Exposure: Poorly attended events can result in low exposure despite significant investment.
- Irrelevant Audience: There’s a risk of the sponsored event not aligning well with your target audience.
- Commitment Required: It often requires long-term commitment and ongoing involvement.
- Unpredictable ROI: The return on investment from sponsorships can be hard to measure and unpredictable.
- Dependency on Event Success: The success of your sponsorship is often tied to the success of the event itself, which you may not control.