Use street furniture ads for localised campaigns
Outdoor Advertising
Street furniture ads are amazing for driving hyper-local engagement — think bus shelters or kiosks. They grab attention but might not be cheap. Ideal if you want to make a strong, local visual impact.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| OUTFRONT Media | OUTFRONT Media is a leading outdoor advertising company specializing … |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Ethnic Minorities | Ethnic minorities are a diverse demographic group characterized by a … |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Professionals | Professionals are a diverse group typically aged 25 to 55, marked by … |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Cause | Cause is an initiative that addresses social, environmental, or econo… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Brand Positioning Strategy | Creating a brand positioning strategy means defining how you want you… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
| Pop-Up Shops Strategy | Setting up temporary retail locations to create buzz and engage custo… |
| Market Penetration Strategy | Increasing market share for existing products through tactics like co… |
Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
Channel
| Name | Description |
|---|---|
| Outdoor Advertising | Outdoor advertising is all about big, eye-catching displays in busy p… |
Sub-channel
| Name | Description |
|---|---|
| Billboards | Billboards are a classic way to get your message seen by the masses. … |
| Street Furniture | Street furniture advertising involves placing ads on public amenities… |
| Transit Advertising | Transit advertising refers to ads placed on or in public transportati… |
Quick Facts
Channel
Outdoor Advertising
Advertising Type
OOH
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Paid
Pros
- High visibility due to placement in high-traffic areas, making it easier for people to see and remember your brand.
- Localized targeting is possible, allowing you to focus on specific neighborhoods or regions where your target audience resides.
- Extended exposure as ads are constantly visible, unlike online ads which can be skipped or ignored.
- Multipurpose use enabling you to advertise a variety of campaigns from brand awareness to local events and promotions.
- Aesthetic appeal as well-designed street furniture ads can enhance the visual appeal of urban environments.
- Non-intrusive and does not disrupt the daily activities of the target audience, thus generating positive sentiment.
- High engagement due to the potential for creative designs and innovative displays that grab attention.
Cons
- High cost involved in creating and maintaining street furniture ads can be a barrier for small businesses.
- Limited reach to specific geographic areas, making it less effective for campaigns aimed at broader audiences.
- Environmental factors such as weather conditions can damage ads, requiring more frequent maintenance.
- Limited interaction as viewers can’t engage with the ad in real-time or click through to follow up immediately.
- Permits required for installation in public areas, potentially causing delays and additional costs.
- Short attention span from the audience who might be walking or driving by, limiting the message delivery.
- Fixed placement meaning once the ad is up, it can’t be easily moved to a new location if the current spot underperforms.