Use street furniture ads to complement other outdoor advertising efforts
Outdoor Advertising
Enhance your existing outdoor advertising campaigns by utilizing street furniture ads like bus shelters, benches, and kiosks. These placements offer high visibility, particularly in urban centers. They’re cost-effective but require ongoing maintenance and might be subject to local regulations.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| AdQuick | AdQuick is your go-to platform for out-of-home advertising. Its user-… |
Quote Based
|
Easy
|
| Adomni | Adomni is a cutting-edge marketing platform that empowers marketers w… |
Paid Only
|
Moderate
|
| Broadsign | Broadsign is a leading digital signage platform that empowers markete… |
Paid Only
|
Moderate
|
| Clear Channel Outdoor | Clear Channel Outdoor is a leading outdoor advertising company specia… |
Paid Only
|
Moderate
|
| Intersection | Intersection is a cutting-edge marketing tool by Outbrain designed to… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Students | Students are a vibrant and evolving demographic, primarily aged 16-24… |
| Suburban Residents | Suburban residents are a vital demographic characterized by their fam… |
| Tech Enthusiasts | Tech Enthusiasts are a dynamic demographic known for their passion fo… |
| Travelers | Travelers are a diverse demographic defined by their passion for expl… |
| Urban Dwellers | Urban Dwellers represent a dynamic demographic group characterized by… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Communication | The Communication sector encompasses a broad array of services and te… |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Brand Positioning Strategy | Creating a brand positioning strategy means defining how you want you… |
| Brand Activation Strategy | Creating interactive experiences to engage customers and bring your b… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
| Cross-Channel Campaign Strategy | Coordinating marketing efforts across multiple channels to create a u… |
Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
Channel
| Name | Description |
|---|---|
| Outdoor Advertising | Outdoor advertising is all about big, eye-catching displays in busy p… |
Sub-channel
| Name | Description |
|---|---|
| Billboards | Billboards are a classic way to get your message seen by the masses. … |
| Street Furniture | Street furniture advertising involves placing ads on public amenities… |
| Transit Advertising | Transit advertising refers to ads placed on or in public transportati… |
Quick Facts
Channel
Outdoor Advertising
Advertising Type
OOH
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Paid
Pros
- High visibility in urban areas: Street furniture ads are strategically located in high-traffic areas, making them highly visible to pedestrians and commuters.
- Cost-effective: Compared to other outdoor advertising options, street furniture ads can be more affordable, especially in limited geographical areas.
- Complements other outdoor ads: Using street furniture ads in tandem with billboards and transit ads can create a cohesive and far-reaching outdoor campaign.
- Local targeting: These ads can effectively target specific neighborhoods and locales, ensuring a more relevant audience reach.
- Extended exposure: Ads on street furniture remain in place for an extended period, offering continuous exposure to passersby.
- Creative flexibility: There’s room for more creative and engaging ad designs, given the closer proximity of the audience.
- Strengthens brand recall: The repetitive nature and constant presence of these ads can help cement brand recall among the audience.
Cons
- Subject to vandalism: Street furniture ads are exposed to the elements and potential vandalism, which can affect the ad’s appearance and impact.
- Local regulations: There may be stringent local regulations and permits required, complicating the ad placement process.
- Limited reach: While effective locally, these ads may not offer the same broad reach as other media like online advertising.
- Ongoing maintenance: Regular checks and maintenance are required to ensure that the ads remain in good condition and effective.
- Potential clutter: In densely populated urban areas, street furniture ads may compete with numerous other ads, reducing their impact.
- Fixed location: Unlike digital ads, street furniture ads are static, limiting the ability to change locations based on performance or audience.
- Higher initial setup costs: The upfront costs for design, printing, and installation can be higher compared to digital formats.