Use the Walmart Performance Dashboard to monitor performance
Marketplaces
The Walmart Performance Dashboard lets you easily track and analyze your product performance on Walmart’s platform. It helps businesses optimize their listings and identify areas of improvement, though it might seem a bit overwhelming at first.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Walmart API for Advertising | The Walmart API for Advertising empowers marketers with robust tools … |
Paid Only
|
Moderate
|
| Walmart Brand Portal | The Walmart Brand Portal is a comprehensive marketing platform design… |
Paid Only
|
Moderate
|
| Walmart Connect Ads Manager | Walmart Connect Ads Manager is a sophisticated marketing platform des… |
Paid Only
|
Moderate
|
| Walmart Content Studio | Walmart Content Studio is an advanced marketing platform designed to … |
Paid Only
|
Moderate
|
| Walmart DSP | Walmart DSP (Demand-Side Platform) empowers marketers to leverage Wal… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Middle-Income Earners | Middle-Income Earners represent a crucial segment of the consumer mar… |
| Professionals | Professionals are a diverse group typically aged 25 to 55, marked by … |
| Small Business Owners | Small Business Owners are a vital demographic characterized by their … |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
| Transportation and Logistics | The Transportation and Logistics sector is a critical component of gl… |
Strategy
| Name | Description |
|---|---|
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
Sub-strategy
| Name | Description |
|---|---|
| SEO Strategy | Improving your website to rank higher in search results, an SEO strat… |
| Social Media Strategy | Creating and sharing content on social media platforms to engage with… |
| Sales Funnel Optimization Strategy | Improving each stage of your sales funnel to boost conversion rates a… |
Technologies
| Name | Description |
|---|---|
| Analytics & Data Tracking |
Channel
| Name | Description |
|---|---|
| Marketplaces | Marketplaces are online platforms where you can sell a wide range of … |
Sub-channel
| Name | Description |
|---|---|
| Retail Media Networks | Retail Media Networks let brands place ads directly within online ret… |
| Walmart Marketplace | Walmart Marketplace gives sellers a giant platform to reach millions … |
Quick Facts
Channel
Marketplaces
Advertising Type
Display
Company
Walmart
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Comprehensive data tracking helps businesses understand their performance on Walmart.
- User-friendly interface enables easier navigation and report generation.
- Real-time insights allow for quick adjustments and optimization.
- Customization features to tailor reports to specific needs.
- Helps identify top-performing products and underperforming listings.
- Accessible for free to all Walmart Marketplace sellers.
- No additional software required, everything is integrated within Walmart’s ecosystem.
Cons
- Initial learning curve can be steep for those not familiar with performance dashboards.
- Overwhelming amount of data and options can confuse novice users.
- Limited to Walmart; insights are platform-specific and not applicable elsewhere.
- Customization features might be limited compared to specialized dashboard tools.
- Slow updates can sometimes hamper real-time decision making.
- Dependent on Walmart’s infrastructure, which might face occasional downtimes.
- Lacks support for multichannel insights, restricting a holistic overview of performance.