Use webinar recordings as gated content to generate leads

Content

Webinar recordings as gated content can be a goldmine for leads. You get to capture interested potential clients while offering value. The downside? Not everyone wants to fill a form to access content, and setting up gated content can be time-consuming.

Tools

Name Description Pricing Ease of Use
AWeber AWeber is a leading email marketing platform designed to streamline c…
Paid Only
Moderate
ActiveCampaign ActiveCampaign is a comprehensive marketing automation tool designed …
Paid Only
from $29.00/mo
Moderate
Constant Contact Constant Contact is a robust marketing tool designed to empower busin…
Paid Only
Moderate
ConvertKit ConvertKit is an advanced email marketing platform designed specifica…
Paid Only
from $29.00/mo
Moderate
Drip Drip is a sophisticated marketing automation platform designed to enh…
Paid Only
from $39.00/mo
Moderate
»

Objectives

Name Description
Engagement Engagement in marketing refers to the interactions between a brand an…
Lead Generation Lead generation is a vital marketing objective that focuses on identi…
Trust and Loyalty Trust and loyalty are crucial marketing objectives that underpin long…

Demographics

Name Description
Entrepreneurs Entrepreneurs are typically characterized by their innovation, risk-t…
Gen X
Gen Z Generation Z, born between 1997 and 2012, is a cohort characterized b…
High-Income Earners High-Income Earners are characterized by their significant financial …
Millennials Millennials, or Generation Y, are individuals born between 1981 and 1…
»

Promotes

Name Description
Content Content is a fundamental element of contemporary marketing, encompass…
Event The 'Event' is a strategic platform that enables marketers to connect…
SaaS Software as a Service (SaaS) is a cloud-based service where instead o…
Service The 'Service' is an innovative solution tailored to address current c…
Training Course The Training Course is an educational program aimed at enhancing prof…

Sectors

Name Description
Education The Education sector encompasses institutions such as schools, colleg…
Financial Services The Financial Services sector is a vital part of the global economy, …
Healthcare The Healthcare sector is a critical pillar of the global economy, enc…
Information Technology The Information Technology (IT) sector is integral to the global econ…
Professional Services The Professional Services sector encompasses a diverse range of indus…

Strategy

Name Description
Content Marketing Strategies Creating valuable content attracts and engages customers, building tr…
Customer Acquisition Strategies Attracting new customers involves various tactics like ads, social me…
Digital Marketing Strategies Using online channels to reach customers can boost your visibility an…
Educational Marketing Strategies Teaching customers about your products through informative content ca…
Thought Leadership Strategies Sharing expert insights and innovative ideas builds your reputation a…

Sub-strategy

Name Description
Content Creation Strategy Creating a content creation strategy means planning and producing val…
Content Distribution Strategy Sharing your content through various channels to reach your audience,…
Content Optimization Strategy Enhancing your content to perform better in search results and engage…
Content Repurposing Strategy Reusing existing content in new formats to reach a wider audience, a …
Lead Generation Strategy Attracting potential customers and capturing their interest through v…
»

Technologies

Channel

Name Description
Content Content marketing is all about creating and sharing valuable content …

Sub-channel

Name Description
Blogs Blogs are a versatile way to connect with your audience by sharing va…
Podcasts Podcasts have become a popular way to reach niche audiences with enga…
Vimeo Vimeo is great for showcasing and sharing high-quality video content.…
Webinars Webinars are online seminars that offer a cost-effective way to reach…
YouTube YouTube is an online platform where you can upload and view videos on…
»

Quick Facts

Channel

Content

Advertising Type

Email

Difficulty Level

Intermediate

Estimated Cost

Medium

Time to Impact

Short (Weeks)

Tags

B2B

Pros

  • High-Quality Leads. Gating content ensures that only genuinely interested users provide their details.
  • Builds Authority. Offering valuable content such as webinars enhances your reputation as an expert.
  • User Engagement. Gated webinars often lead to higher engagement rates because users spend significant time on your content.
  • Email List Growth. Collecting user information helps in growing your email list for future marketing campaigns.
  • Resource Efficient. Once set up, the ongoing management requires fewer resources compared to other lead generation tactics.
  • Targeted Marketing. User data collected can be used to tailor future marketing efforts more accurately.
  • In-depth Analytics. Detailed analytics can be gathered on user interaction and engagement with the content.

Cons

  • Potential User Drop-off. Some users may abandon the form, leading to lost potential leads.
  • Time-Consuming Setup. Setting up the gating mechanism and webinar content can require considerable time and effort.
  • Privacy Concerns. Users may be wary of sharing personal information, affecting sign-up rates.
  • Limited Reach. Gated content may not go viral since it’s behind a registration wall.
  • Dependence on Promotion. Without proper promotion, even high-quality webinars may not get sufficient sign-ups.
  • Maintenance Required. Periodical updates and content refreshes may be needed to keep the content relevant.
  • Technical Issues. Gating mechanisms can sometimes malfunction, leading to user frustration.