Use webinar recordings as gated content to generate leads
Content
Webinar recordings as gated content can be a goldmine for leads. You get to capture interested potential clients while offering value. The downside? Not everyone wants to fill a form to access content, and setting up gated content can be time-consuming.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Unbounce | Unbounce is a leading landing page platform designed to enhance marke… |
Paid Only
from $99.00/mo
|
Moderate
|
| Vimeo OTT | Vimeo OTT is a powerful video platform designed to help marketers amp… |
Paid Only
|
Moderate
|
| WebinarJam | WebinarJam is a powerful, user-friendly platform designed to facilita… |
Paid Only
|
Moderate
|
| Wistia | Wistia is a leading video marketing platform designed to enhance bran… |
Paid Only
|
Moderate
|
| Zoom Webinars | Zoom Webinars is a dynamic, cloud-based platform designed to host sea… |
Paid Only
from $79.00/mo
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
| Training Course | The Training Course is an educational program aimed at enhancing prof… |
Sectors
| Name | Description |
|---|---|
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Information Technology | The Information Technology (IT) sector is integral to the global econ… |
| Professional Services | The Professional Services sector encompasses a diverse range of indus… |
Strategy
| Name | Description |
|---|---|
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Educational Marketing Strategies | Teaching customers about your products through informative content ca… |
| Thought Leadership Strategies | Sharing expert insights and innovative ideas builds your reputation a… |
Sub-strategy
| Name | Description |
|---|---|
| Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Content Optimization Strategy | Enhancing your content to perform better in search results and engage… |
| Content Repurposing Strategy | Reusing existing content in new formats to reach a wider audience, a … |
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
Technologies
| Name | Description |
|---|---|
| Event Management & Webinars |
Channel
| Name | Description |
|---|---|
| Content | Content marketing is all about creating and sharing valuable content … |
Sub-channel
| Name | Description |
|---|---|
| Blogs | Blogs are a versatile way to connect with your audience by sharing va… |
| Podcasts | Podcasts have become a popular way to reach niche audiences with enga… |
| Vimeo | Vimeo is great for showcasing and sharing high-quality video content.… |
| Webinars | Webinars are online seminars that offer a cost-effective way to reach… |
| YouTube | YouTube is an online platform where you can upload and view videos on… |
Quick Facts
Channel
Content
Advertising Type
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
Pros
- High-Quality Leads. Gating content ensures that only genuinely interested users provide their details.
- Builds Authority. Offering valuable content such as webinars enhances your reputation as an expert.
- User Engagement. Gated webinars often lead to higher engagement rates because users spend significant time on your content.
- Email List Growth. Collecting user information helps in growing your email list for future marketing campaigns.
- Resource Efficient. Once set up, the ongoing management requires fewer resources compared to other lead generation tactics.
- Targeted Marketing. User data collected can be used to tailor future marketing efforts more accurately.
- In-depth Analytics. Detailed analytics can be gathered on user interaction and engagement with the content.
Cons
- Potential User Drop-off. Some users may abandon the form, leading to lost potential leads.
- Time-Consuming Setup. Setting up the gating mechanism and webinar content can require considerable time and effort.
- Privacy Concerns. Users may be wary of sharing personal information, affecting sign-up rates.
- Limited Reach. Gated content may not go viral since it’s behind a registration wall.
- Dependence on Promotion. Without proper promotion, even high-quality webinars may not get sufficient sign-ups.
- Maintenance Required. Periodical updates and content refreshes may be needed to keep the content relevant.
- Technical Issues. Gating mechanisms can sometimes malfunction, leading to user frustration.